Home Industry News Releases Verallia Is Revolutionizing the Timeless Bordelaise Bottle by Introducing One of the Most...

Verallia Is Revolutionizing the Timeless Bordelaise Bottle by Introducing One of the Most Disruptive Bottles in the Market:  The Bordelaise Air 300G


As the leading European and the third-largest global producer of glass packaging for  beverages and food products, Verallia has designed one of the lightest Bordelaise  bottles ever while still preserving the iconic aesthetic contours that have defined the  classic Bordelaise bottle for generations. This achievement represents a significant  design revolution, positioning Verallia at the forefront of innovative and sustainable  breakthroughs. 

An Aesthetic Challenge Met in the R&D of this Extra-Light Bottle:  

November 13th – With a remarkable weight of just 300 grams, this ground-breaking innovation reflects  Verallia’s commitment to its purpose of “Reimagining glass for a sustainable future.”  Most impressively, this has been achieved without compromising the aesthetics, which  are a hallmark of the Bordelaise Air 300G. 

Corinne Payen, R&D director, explains, “This project has been a significant challenge.  Our journey involved pioneering modelling tools to anticipate the mechanical  resistance of the bottle, encompassing factors such as impact resilience or vertical  load endurance. These modelling tools also provided insights into optimizing the  precise distribution of glass, considering blank mould design and shaping parameters.  However, the innovation doesn’t stop there. Another crucial phase in this challenging  journey involves mastering the industrial process, incorporating stringent controls to  ensure the glass quality during every phase of production.” 

The continuous reduction in bottle weight is a significant strategic challenge for  winemakers as they strive to meet their CO2 emission reduction commitments. 


“A testimonial from one of Verallia France’s customers, Laurent GUILLOT, Grand Bourry  CEO, rightly emphasizes this change in the industry: ‘The Bordelaise Air 300G is a true  innovation and a manufacturing marvel. This bottle has successfully combined  aesthetics and environmental aspects while maintaining similar strength to heavier  bottles. In terms of aesthetics, it is truly very close to an Ecova Bordelaise bottle and is  hardly distinguishable for the consumer. In terms of the environmental aspect, with its  25% reduction in weight, it reduces transport costs between the Verallia factory and  our bottling lines. But most importantly, concerning finished products, it allows for  optimization of container loads for large-scale exports and truck shipments to  European countries, which provides a significant advantage to our customers. In  conclusion, Verallia has successfully achieved its CO2 reduction goal. Bravo!” 

Alessandro Bocchio, Vice-President of Marketing at Verallia, states, “The Bordelaise Air  300G is the combination of tradition, innovation, expertise, and reflects our purpose  “Re-imagine glass for a sustainable future”. The entire industry can now access a  traditional Bordelaise bottle weighing a mere 300 grams with great aesthetics. It’s  finally here.” 

The Bordelaise Air 300G has already been produced in Europe and will be  manufactured in 2024 in the Latam region. This bottle is available in three distinct glass  colors: antique green, green, and flint. Additionally, it can be supplied with either cork  or BVS closures. 

Bordelaise Air 300G, get the most with the least. 

About Verallia

At Verallia, our purpose is to re-imagine glass for a sustainable future. We want to  redefine how glass is produced, reused and recycled, to make it the world’s most  sustainable packaging material. We work in common cause with our customers,  suppliers and other partners across the value chain to develop new healthy and  sustainable solutions for all. 

With around 10,000 people and 34 glass production facilities in 12 countries, we are  the leading European and the third largest producer globally of glass containers for  food and beverages, providing innovative, customized and environmentally friendly  solutions to more than 10,000 businesses around the world. 

Verallia produced more than 17 billion bottles and jars and achieved revenues of €3.4 billion in 2022. Verallia is listed on compartment A of the Euronext Paris stock exchange  (Ticker: VRLA – ISIN: FR0013447729) and belongs to the STOXX600, SBF 120, CAC Mid 60,  CAC Mid & Small et CAC All-Tradable indexes.  



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