Home Trade Show Guides To Succeed in the Wine Industry, You Must Plan Your Supply Chain 

To Succeed in the Wine Industry, You Must Plan Your Supply Chain 


From depletion and shipment forecasting to your bulk wine make plan to your projected grape supply plan.  

Every wine company plans. However, the lack of integration and a maze of clever spreadsheets often result in overlooked opportunities and financial inefficiencies.  This is precisely why we built Claret — a supply chain planning platform for the wine and beverage alcohol industry. Claret solves the problem of having too many plans that are not connected.

Experience firsthand our Sales Collaboration tool, a user-friendly forecasting solution that empowers your sales team to move beyond spreadsheet forecasting.

See how Claret can help identify risks and opportunities surrounding your long-term bulk wine and grape supply by exploring the Make Planning and Crop Supply Planning features.

Claret isn’t just a platform to help your wine company succeed; it’s a passionately crafted solution by a team deeply committed to the industry and dedicated to supporting the people who make this industry great.  

When customers like Diane Mourgos from Cline Cellars say things like “Forecasting made easy!” or “Intuitive to use and training our team to transition from spreadsheets was a breeze!” it really keeps us going. We know we are on the right path.

Come by booth #112 to meet the people behind the software. We’re eager to showcase our features that can improve your wine business and make some new friends.

WIN Expo Booth:

Claret is a pioneering integrated business planning platform for the beverage alcohol industry. Our mission is to move the industry beyond the limitations of fragile and cumbersome planning data and toward a future of confidence and control. We understand the unique complexities of this industry and have tailored Claret to meet these specific needs. At Claret, we’re not just passionate about technology but about the success of the beverage alcohol companies we serve. Our software includes innovative features like Sales Collaboration, Make Planning, and Crop Supply Planning, each designed to offer comprehensive, risk-aware supply chain planning solutions. Claret is more than a tool; it’s a partner in your journey to streamline supply chain processes, harness opportunities, and avoid common industry pitfalls.

WIN Expo Exhibitors by Category:

Business Management

Human Resources






Production Services


Tasting Room




North Coast Wine Industry Expo – WIN Expo – at the Sonoma County Fairgrounds in Santa Rosa, CA on Thursday, November 30, 2023.

Full list of exhibitors | Register to attend



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