Home Industry News Releases WineDirect Breaks Ground on New Fulfillment Center in Paso Robles, CA

WineDirect Breaks Ground on New Fulfillment Center in Paso Robles, CA


Paso Robles, CA – August 30, 2023 — WineDirect, the leader in direct-to-consumer (DTC) services for the wine industry, has officially broken ground on its highly anticipated fulfillment center in the heart of Paso Robles, California. This groundbreaking ceremony marks a significant milestone for the company, further cementing its commitment to providing exceptional service and innovation within the wine industry.

The new, 200,000 square foot, state-of-the-art fulfillment center, strategically located in Paso Robles, a renowned wine region known for its rich viticultural heritage, will replace the existing, 30,000 square foot facility. This facility will allow WineDirect to bring their cutting-edge logistics technology and deep understanding of the wine industry’s unique needs to a much greater number of wineries as well as expand the company’s services to offer much-needed storage for wineries on the central coast. 

“We are thrilled to announce the groundbreaking of our new fulfillment center in Paso Robles,” said Joe Waechter, CEO of WineDirect. “This expansion represents a step forward in our mission to provide all that wineries need to run a successful DTC business. While wineries provide incredible experiences for consumers, whether it be onsite in tasting rooms or online, WineDirect Fulfillment Services ensure that exceptional experience is extended right up to the point where the wine is unboxed. Our current facility in Paso Robles was too small to adequately service the growing wineries of Paso Robles so we are very excited to take this next step.”

The fulfillment center features advanced inventory management systems and innovative logistics technology designed to support WineDirect’s 99%+ order and inventory accuracy. Temperature and humidity controls and processes built to minimize handling, combined with easy-to-use weather hold tools and available premium services ensure that wine arrives in perfect condition. Furthermore, WineDirect remains dedicated to sustainability, with carbon-neutral shipping, energy-efficient practices, and eco-friendly packaging solutions.

WineDirect’s expansion in Paso Robles aligns perfectly with the company’s commitment to supporting growth within the wine industry. As a hub of innovation, Paso Robles offers a unique blend of tradition and forward-thinking, making it an ideal location for WineDirect’s newest location.

Local authorities, WineDirect clients, industry partners, and members of the community joined the groundbreaking ceremony, symbolizing the collaborative effort that will shape the fulfillment center’s success. This project is expected to generate employment opportunities for the local workforce, contributing to the region’s economic development.

About WineDirect 

WineDirect is the leader in winery direct-to-consumer (DTC) services including ecommerce, point-of-sale, wine club, fulfillment, and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, our unique end-to-end platform enables wineries to develop, manage and grow successful DTC programs.  Serving more than 2,000 wineries worldwide, WineDirect is headquartered in Napa Valley with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. Learn more about how we are helping wineries succeed with DTC at www.winedirect.com 



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.