The First Release Since the Announcement of the New Partnership with C. Mondavi & Family
St. Helena, CA, July 24th, 2023 – Valdobbiadene Prosecco Superiore DOCG Brut, the latest addition to Valdo’s portfolio, has finally arrived in the US. This Prosecco Superiore is the first of Valdo’s offerings to be launched under their newly forged partnership with C. Mondavi & Family (CMF), one of the world’s most iconic wine family’s. The strategic partnership between these two entities began in 2023 seamlessly blending Valdo’s rich history and unparalleled expertise in crafting sparkling wines with CMF’s deep-rooted commitment to preserving their heritage.
Pierluigi Bolla, the Valdo Chairman, notes “The launch of the new Prosecco Superiore DOCG Brut represents our commitment to share top-quality bubbles. It serves as a testament of our dedication to the Valdobbiadene region and our interest in strengthening our brand awareness in the US market as a leading producer of Superiore”.
The Valdobbiadene Prosecco Superiore DOCG Brut showcases the exceptional quality and the unwavering passion of the Bolla family, capturing the essence and distinct character of the terroir. The Superiore, DOCG made up of 90% Glera grapes and 10% Chardonnay grapes, is crafted using the Martinotti-Charmat method, undergoing controlled temperature fermentation at 16-18°C. It then ages for 5 months on the lees in an autoclave resulting in a bold straw yellow color with a bouquet rich with bright floral nuances, animated by a fine and long-lasting perlage.
Valdo Spumanti, founded in 1926 and owned by the Bolla family since 1938, has strong ties to the Valdobbiadene Prosecco region. With a focus on excellence and passion, Valdo has been present in the US market since 2008, offering a diverse selection of Prosecco to suit various different occasions.
The launch of the new Valdobbiadene Prosecco Superiore DOCG Brut in the US market signifies a sincere endeavor by the Bolla family to share high-quality bubbles that epitomize excellence with American consumers. It is now available in select retail shops in the U.S. for an SRP of $20.
About C. Mondavi & Family
C Mondavi & Family is a majority women-owned wine company based in St. Helena, California, that is committed to sustainability in its operations. Founded in 1943 by Cesare and Rosa Mondavi, the company is now under the stewardship by third-generation co-proprietors Marc Mondavi and Peter Mondavi Jr., along with their children, the fourth generation, who have stepped into the business. The family legacy continues to grow with the recent arrival of the fifth generation. With a portfolio that includes Charles Krug Winery, CK Mondavi and Family, Flat Top Hills, French Blue, West + Wilder, Valdo, Domaines Peyronie, Villa Pereire, and Aviana, C. Mondavi & Family continues to expand while also prioritizing sustainable practices in their vineyards and winemaking. They hold over 1,500 acres of Napa Valley and California vineyards that they manage using environmentally friendly practices, including water conservation, cover crops, and integrated pest management. For more information on C. Mondavi & Family, please visit www.cmondavifamily.com.
About Valdo
Founded in 1926 and owned by the Bolla family since 1938, Valdo has deep ties with the Valdobbiadene Prosecco territory in the upper Veneto region, starting from its name. Since its inception, Valdo has given precedence to a culture of excellence, taste, and know-how, earned by hard work and tireless passion. Present on the US market since 2008, the brand provides a range of labels for different consumption occasions, from Prosecco DOC and
Prosecco DOCG, special cuvées of Valdobbiadene DOCG and varietals sparkling wines. https://us.valdo.com/
