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de Négoce Shines with Acclaim from Renowned TEXSOM Awards

Cameron Hughes’ personal guarantee for quality has been validated by TEXSOM’s recognition, honoring de Négoce wines with 28 distinguished medals in the 2023 competition.

(June 12, 2023; San Francisco, CA) – de Négoce, the United States’ leading direct-to-consumer (DTC) wine brand established by négociant Cameron Hughes in 2020, continues to defy convention and expectations, receiving an impressive 28 medals, including eight golds, at the prestigious 2023 TEXSOM Awards. Sourced from globally renowned producers and regions, including Italy, Australia and Santa Barbara, the impressive medal tally reflects de Négoce’s unmatched ability to curate a broad range of wine styles, and make them directly accessible to consumers at unparalleled prices.

Recognized as the most selective wine competition in the United States by The Journal of Wine Economics, the TEXSOM Awards brings together a judging panel of 42 experts from around the globe, including Master Sommeliers, Masters of Wine, Certified Wine Educators, enologists, wine and spirits writers, professors, beverage directors, retailers and more. This year’s TEXSOM Awards, held April 30 through May 3 at Irving Convention Center at Las Colinas, TX, evaluated over 2,300 entries from 25 countries and 19 US states in a blind-tasting setting.

“de Négoce’s recognition from the TEXSOM Awards is a reflection of our commitment to the principles of innovation, trust and the relentless pursuit of quality,” says Hughes. “I believe trust is earned in every bottle, and this recognition from the most talented tasters in our industry is an important validation of our mission.”

At the heart of de Négoce’s success is its unique business model, built on efficiency, direct-to-consumer sales, and pre-selling wines as futures, enabling the opportunity to offer wines from prestigious producers, sourced on the bulk market, at prices 60%-80% less than retail. This innovative approach, combined with Hughes’ extensive business acumen, industry connections, and consumer relationships, has made de Négoce a disruptive force in the wine industry, offering unparalleled access to otherwise unobtainable wine releases from the world’s premier vineyards and benchmark wineries at everyday prices. The brand’s success at the TEXSOM Awards is a testament to the effectiveness of this model and the exceptional quality of the wines it offers.

“de Négoce is not just a wine brand; it is a new paradigm in the wine industry, which prioritizes the consumer and quality above all else,” says Hughes. “Each of these medals represents another step towards that goal, and we are deeply grateful for the recognition.”

The following is a list of the Gold Medals won by de Négoce at the 2023 TEXSOM Awards:

  • de Négoce, Lot 333, Rosé, Nerello Mascalese, Terre Sicilliane IGT, 2021
  • de Négoce, Lot 365, Syrah, Santa Barbara County, 2021
  • de Négoce, Lot 372, Pinot Noir, Santa Barbara County, Santa Maria Valley, 2021
  • de Négoce, Lot 345, Riesling, Clare Valley, 2022
  • de Négoce, Lot 351, Cabernet Sauvignon, Margaret River, 2021
  • de Négoce, Lot 349, Shiraz, Barossa Valley, 2021
  • de Négoce, Lot 348, GSM, Barossa Valley, 2021
  • de Négoce, Lot 343, Shiraz, McLaren Vale, 2020

To purchase any of these wines, please visit: www.denegoce.com

About de Négoce

Founded by Cameron Hughes in 2020, de Négoce is the nation’s leading direct-to-consumer wine brand, dedicated to offering consumers the opportunity to pre-purchase ultra-premium wines from around the globe before they are bottled. Known in the trade as en primeur or “futures,” the unique négociant business model removes the inefficiencies of the traditional 3-tier distribution system, allowing consumers to acquire high-caliber wines for pricing at 60 to 80 percent less what they would pay under its original label. For more information, please visit www.deNegoce.com.

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