Home Industry News Releases Catch Gallo’s All-New Vibe: Sweet, Fruit-Flavored Wine Beverages to Go

Catch Gallo’s All-New Vibe: Sweet, Fruit-Flavored Wine Beverages to Go


MODESTO, Calif. (April 21, 2023)E. & J. Gallo Winery’s leading Tetra® wine brand, Vendange, has launched ViBE by Vendange, its first line of sweet, juicy and fruit-flavored wine beverages in bright flavors: Fruit Punch, Strawberry Limeade and Blue Raspberry Lemonade, with new flavors on the way. Packaged in recyclable and resealable Tetra Paks®, ViBE is perfect for vibing while on the go this summer.

“ViBE is a brand that will satisfy a clear consumer demand: sweet wine beverages in bright flavors in portable, recyclable Tetra Pak® packaging,” said Alex Lee, Director of Marketing at E. & J. Gallo. “Gallo is on a mission to welcome new friends to wine. ViBE’s portfolio of nostalgic flavors allows consumers to try something new within the wine category.”

The hard lemonade/punch-flavored alcohol beverage segment experienced a 16% increase in volume in 2022 vs. a year ago, which was one of the highest growth segments within the ready-to-drink space.1 ViBE, which aims to grow the category, contains 12% alcohol by volume and is made with natural flavors. As America’s #1 Tetra wine brand2, Vendange is uniquely positioned to bring ViBE to market, making it widely available at all retail channels ($4 MSRP). 

About E. & J. Gallo Winery

Founded in 1933 by brothers Ernest and Julio Gallo, E. & J. Gallo Winery is a family-owned company and global wine and spirits industry leader. The hallmark of E. & J. Gallo Winery is their lasting commitment to sustainability and quality and consistently providing wine and spirits for every occasion. Gallo’s range of offerings includes Apothic, Barefoot Wine, Black Box, J Vineyards and Winery, La Marca Prosecco, Orin Swift, New Amsterdam Vodka, RumChata, High Noon, along with partnerships with esteemed family-owned brands, such as Allegrini, Argiano, The Dalmore, Diplomatico, Don Fulano, and Grupo Montenegro.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.