[Lodi, CA – January 5, 2023] —Thomas Allen Wine Estates has announced the promotion of John White to the position of Director of Sales. In this new capacity, White will be responsible for overseeing the distribution of Thomas Allen Wine Estate’s (TAWE) various brands in regional and overseas markets. Notable brands of TAWE include Provenance Vineyards and Hook or Crook Cellars. In addition to this, White will also manage a growing sales force team based remotely throughout the United States.
Since first joining TAWE in 2021, White has served as the National Sales Manager. Specifically, he handled domestic sales for the brands of TAWE while also supervising additional sales staff. During that time, White was credited with a variety of important accomplishments, including exceeding annual sales goals and the successful mentorship of new sales personnel.
White has worked in the adult beverage sector for 30 years. His experience includes 20 years at the distributor level and 10 years at the supplier level. White worked at Republic National Distributing Company (RNDC) for 11 years, giving him an excellent foundation in the adult beverage market, which made for a seamless transition into the supplier arena. Prior to his arrival at TAWE, White worked at Oak Ridge Winery for 8 years under various roles, with his final position being National Sales Manager.
President of TAWE, Allen Lombardi is thrilled to have White take the helm of the sales team in his new position. “[White] has made it very clear to me since he started with us that he’s all in and has conducted himself with total dedication and professionalism from the start,” Lombardi
states. “I am proud to have him on our team and know he will step into this new role with integrity and succeed. I am fully confident that [White] will continue to be an asset to us and provide our customers with the high-quality service they deserve.”
White currently lives in Surprise, Arizona with his wife, Lisa. In his free time, White enjoys refereeing high school basketball and spending time with his grandchildren.
About Provenance Vineyards
Provenance Vineyards is a 22-year-old, premium wine brand, known for seeking out the finest vineyard sources in Napa Valley and using purist winemaking traditions to craft well-appointed, approachable wines that express their distinct origin. Provenance Vineyards discovers the highest quality grapes in Napa Valley for its Sauvignon Blanc, Merlot and Cabernet Sauvignon; Deadeye Red Blend by Provenance; and Fortitude Cabernet Sauvignon by Provenance. For more, follow @provenancevineyards on Facebook and @provenancewine on Instagram, and visit ProvenanceVineyards.com.
About Hook Or Crook Cellars
Based in Lodi, Calif., Hook Or Crook Cellars is known for its impressive and consistent wine profiles at an affordable price. Hook Or Crook Cellars lives up to its name with a daring and creative determination to make highly-rated, Lodi-appellated wines that are easy to drink and under $12/bottle. For more, follow @HookOrCrookCellars on Facebook and Instagram, and visit HookOrCrookCellars.com
