VANCOUVER, BC – September 22, 2022 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry today announced that Summerhill Pyramid Winery (www.summerhill.bc.ca) used Quini for sensory and attitudinal data delivering valuable insight on several of its flagship wines as well as reinforcing corporate decisions on new retail display packaging alternatives.
The data helped to inform management on its new packaging direction, enabling the company to save 84 percent on packaging costs of what may have been deemed a more attractive option.
More than 40 frequent wine consumers who participated in Quini’s latest panel wine tasting in Vancouver, selected the winning design. Three design alternatives were presented without any pricing information.
“We see the extreme value that Quini data provides,” said Joey Krueger, Director of Sales, Summerhill Pyramid Winery. “With each study we undertake in partnership with Quini, we are able to extract near immediate ROI. Their work is seamless and the analytics are actionable.”
“We are excited each time our clients extract value from our data,” said Roger Noujeim, CEO, Quini. “I look forward to continuing to support Summerhill Pyramid Winery with their important initiatives.”
Summerhill has partnered with Quini for sensory product evaluation and competitive benchmarking to support key decisions.
QUINI DATA™ is a self-serve, proprietary wine consumer sensory data and analytics solution for wine producers. The proprietary software system is supported by Quini led consumer sensory wine tastings designed to collect the exact data that wineries need, where and when they need it.
The QUINI DATA platform encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.