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Napa Valley Grapegrowers, Napa Valley Vintners, and Visit Napa Valley Fund 24/7 Wildfire Detection Sensors

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Napa, CA (September 13, 2022) – The Napa Valley Grapegrowers, Napa Valley Vintners, and Visit Napa Valley have joined together to fund three early detection wildfire sensors on Atlas Peak, Clover Flat, and Diamond Mountain with 24/7 monitoring to protect Napa County residents and businesses from wildfires. The three organizations have assumed financial responsibility for the service through the months of September, October, and November 2022: the peak of Napa County’s fire season, covering some of the County’s highest fire-risk areas.

Wildfire start detected by IQ FireWatch sensors. Photo provided by IQ FireWatch Sensor and NVG

The Illumination Technologies (ITC) state of the art “IQ FireWatch sensors” triangulate locations of potential fire threats, including identifying specific parcel numbers in Napa County.  This program was initiated in 2021 by Napa County and was maintained through public funds. Continued funding was expected to come from the ¼ percent sales tax proposed in Napa County’s Measure L, which unfortunately did not pass. To fill the gap, local grape growers Caymus Vineyards, E. & J. Gallo Winery, and Circle R Ranch & Vineyards generously donated funds to keep the sensors active during the beginning of the 2022 fire season.  When the service was set to discontinue on August 31, 2022, the Napa Valley Grapegrowers, Napa Valley Vintners, and Visit Napa Valley stepped up to ensure early detection services continue uninterrupted through the end of this fire season. This partnership is a model for community-based resiliency work in the face of increased fire and climate risks that have greatly affected the Napa Valley community over the last several years.

“When we realized the service was at risk of shutting down, these organizations sprang into action to ensure the sensors stayed on. Early detection is a valuable tool in the toolbox when it comes to protecting the entire community from the wildfires like we’ve experienced over the last several years. Now with the partnership between Napa Valley Grapegrowers, Visit Napa Valley, and Napa Valley Vintners, this program will continue to safeguard the Napa Valley community through fire season. We’re proud to carry this community-first, collaborative initiative forward,” said Tom Davies, president and part-owner of V.Sattui Winery, who sits on the Napa Valley Grapegrowers Board of Directors, is the FY23 Chair of Visit Napa Valley Board of Directors, and is a long-time member of the Napa Valley Vintners.

The three existing cameras currently cover 48% of Napa County in high-risk areas. As part of this initiative, Napa Valley Grapegrowers, Napa Valley Vintners, and Visit Napa Valley are committed to working with other industry and community partners during this fire season and onward to implement a long-term plan for maintaining ongoing early detection services and expanding coverage to more areas throughout the County.

To support funding for the wildfire detection sensors, please email Molly Moran Williams, NVG Industry and Community Relations Director, at [email protected].

About the Napa Valley Grapegrowers

The Napa Valley Grapegrowers is a non-profit trade organization that has played a vital role in strengthening Napa Valley’s reputation as a world-class viticultural region for 45 years.  Its mission is to preserve and promote Napa Valley’s world-class vineyards. NVG represents 685 Napa County grape growers and associated businesses.  For more information, visit our website Napa Valley Grapegrowers and follow the Napa Valley Grapegrowers on Facebook and Instagram.

About the Napa Valley Vintners

The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its nearly 550 members to consistently produce wines of the highest quality, provide environmental leadership and care for the extraordinary place they call home. Since 1981, the NVV has invested more than $225 million in its community to provide equitable access to healthcare and opportunity for advancement in children’s education. NVV is dedicated to improving diversity and championing inclusivity in its community and in the wine industry. Learn more at napavintners.com.

About Visit Napa Valley

Visit Napa Valley is the official destination management organization for the Napa Valley, with a mission to promote and protect the region’s position as the world’s premier wine country experience and to enhance its public image as a dynamic place to visit, live, and work. Napa Valley’s rural 35-mile scenic landscape, conveniently located just an hour from the San Francisco Bay Area, consists of five distinctive towns from north to south – Calistoga, St. Helena, Yountville, Napa, and American Canyon. Additional designated areas include Rutherford, Oakville, Angwin, and the outdoor recreation area of Lake Berryessa. For more information, please visit: www.visitnapavalley.com

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