July 27th – González Byass USA is releasing Brandy Presidente with a new label and bottle to showcase the brandy’s heritage with ‘De Mexico Para Todos’ (translating to from Mexico from all) embossed on the bottle to celebrate the brand’s heritage.
Presidente is the national drink of Mexico, produced by Casa Pedro Domecq; the Domecq company is the top producer of brandy in Mexico and was founded in Jerez, Spain 1822 by Pedro Domecq Lembeye to produce high quality sherries and brandies. In 1941 the company set up brandy distilleries and soleras in Mexico and South America, launching Presidente in 1956.
The bottle also now includes a visible crest embossed in red, signifying the Casa Pedro Domecq heritage, along with the Domecq signature.
Nicolás Bertino, CEO and Country Manager of González Byass USA, says, “Presidente is the second-largest imported brandy in the U.S. and we wanted to showcase the heritage and modernity of the brand, while what’s in this new bottle is the same, delicious brandy millions have come to love.”
Retailing for $16.99, Presidente will transition to the new 750ml bottle across the U.S. in August 2022, in addition to 200ml, 375ml, 1L, and 1.75L bottle formats.
For more information, please contact Rebekah Polster at Rebekah@donnawhitepr.com.
About González Byass USA
González Byass USA is a Chicago based importer for a strategically selected portfolio of fine wine and spirit brands from around the world including Spain, Chile, Italy and Austria.
González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain. González Byass is a family-owned, collection of wineries founded in 1835 which spans across Spain’s most important wine producing regions.
Today the fifth generation of the family are the custodians of many exceptional brands having built the company into a family of wineries which produces wine in some of Spain’s most famous regions; Bodegas Beronia (Rioja and Rueda), Dominio Fournier (Ribera del Duero), Cavas Vilarnau (Cava), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazos de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment. At the same time the company has also expanded its interests further in the premium spirits business and has created pioneering brands such as The London No.1 and Nomad Outland Whisky to complement the Spanish brandies in the portfolio Soberano and Lepanto. In recent years, the family have expanded outside of Spain purchasing the quality vineyards of Viñedos Veramonte in Chile. Organically farmed vineyards producing cool climate wines from Casablanca and complex reds from Apalta.
González Byass USA also represents a number of international wineries in the US market including from Austria Domäne Wachau, and from Italy Pranza, Caldora, Cantine Cellaro, Vesevo, Vigneti Del Salento and Tenute Rossetti. In addition, Harveys Bristol Cream and Fundador Brandy de Jerez and El Recuerdo and Señorio mezcals were recently added to the portfolio, as well as Mexican brandies from Pedro Domecq: Presidente and Don Pedro.
