With Southeast Asia’s strong demand and growing wines, spirits and alcohol markets, ProWine Singapore – the region’s leading sourcing platform for the wines and spirits sector – will be held annually from this year’s edition until 2024.
June 24th – Jointly organized by Messe Düsseldorf Asia and Informa Markets, ProWine will take place in 2022 (September 5 – 8) and then again from April 25 – 28, 2023 at the Singapore Expo – both years concurrently with FHA – Food & Beverage.
According to Gernot Ringling, Managing Director of Messe Düsseldorf Asia, ProWine Singapore’s change in cycle for the next few years is an important milestone for the growth and development of the trade fair in order to continue to meet growing customer demand and serve global markets: “The last edition was held in 2018, thus the new schedule will offer more business value and ensure that participants can maximize opportunities all year round. This move will also enable us to provide better portfolio strategies across the wines, spirits and alcohol market that will benefit our customers as they look to Asia to expand their investment presence.”
Asia Pacific’s alcohol sales volume is expected to return to pre-pandemic levels and reach US$420 billion by 2025. Fueling the growth of the market are innovations in flavor and increasing demand for new and exotic flavors, segment diversification, more advanced distribution networks globally, and the ongoing premiumization trend of wine and spirit products. The alcoholic beverage market is highly diversified in the region due to variation in taste and preferences, as well as social and cultural behaviors.[1] Due to the increased demand for premium alcohol, the Asia Pacific alcoholic beverage market is expected to continue growing at a strong rate.[2]
“In a business landscape that has changed with the recent global events, we understand the need to adapt and evolve. By pivoting our show to an annual platform, we provide the opportunity for a stronger presence to industry professionals to cater to their business growth. By annualizing ProWine Singapore and FHA, we are providing an annual platform to bring together Asia’s food and drink industry,” said Ian Roberts, Vice President of Informa Markets Asia.
With just three months until the start of ProWine Singapore 2022, plans are in full swing with a robust showing of international wine and spirit labels, wine driven technology solutions and masterclass series by renowned experts. Many wine growing regions of the world will be represented at ProWine Singapore, including country pavilions and groups from Australia, France, Germany, Italy, Portugal and Spain. Trade visitors will include distributors and importers, professionals from specialist and food retail, hospitality, food service and catering as well as decision makers from the airline and hotels sector.
Early exhibitor booking packages for ProWine Singapore 2023 will be available soon and space can be booked until the last day of the ProWine Singapore 2022 edition (September 8).
ProWine Singapore is part of the ProWein Düsseldorf portfolio – the world’s leading trade fair for wines and spirits – which also includes ProWine events in Shanghai, Hong Kong, Mumbai, and Sao Paulo.
For further information on visiting or exhibiting at ProWine Singapore in 2022 or 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowine-singapore.com and www.mdna.com.
Follow ProWine Singapore on these channels:
About ProWine Singapore
A part of the ProWein portfolio of leading wines and spirits trade fairs of the Messe Düsseldorf group, ProWine Singapore is a trade focused platform for international wine producers to gain access to the growth prospects of Southeast Asia. www.prowine-singapore.com.
About FHA-Food & Beverage
The platform of choice for industry professionals, including distributors, importers, manufacturers and retailers from Asia to see and source for high quality, new-to-market food ingredients, drinks, fresh produce, services and equipment across three key profiles – Food & Beverage, Food Ingredients and FoodTech. www.fhafnb.com.
About Messe Düsseldorf Asia (MDA)
MDA is a subsidiary of Messe Düsseldorf GmbH in Germany, one of the world’s leading trade fair organizers responsible for organizing more than 20 global No. 1 exhibitions held in Düsseldorf, Germany; across various sectors such medical and healthcare, workplace safety, security and health, packaging, printing, plastics, wire and tubes, and wine and spirits, With extensive expertise in organizing trade fairs in Southeast Asia, MDA has developed a portfolio of well-established trade fairs in the region since 1995. mda.messe-dusseldorf.com.
About Informa Markets
FHA-Food & Beverage is organized by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade innovate and grow. We provide marketplace participants around the globe with opportunities to engage experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. www.informamarkets.com
