New York, NY – June 22, 2022 – Vera Wang is proud to announce the expansion of PARTY, her premium Italian prosecco – made for celebrating life’s moments, big and small – with the launch of PARTY Prosecco Rosé, just in time for summer!
Vera Wang has turned her creativity and passion for design toward how — and what — we celebrate. Vera Wang PARTY embodies the Bright, FUN, and Fashion-Forward side of the globally renowned Designer and Style Icon. The Prosecco Rosé is light and crisp, making the perfect warm-weather sip. The second bottling comes in the brand’s signature chic, sleek matte silver bottle with “PARTY” in a pink hue and a matching ombre.
“I am excited to introduce PARTY’s newest wine just in time for summer. The Prosecco Rosé is extremely versatile and pairs well with all of your favorite seasonal cuisines – barbecue, seafood, al fresco brunch – and entertaining occasions,” says Vera Wang. “Prosecco isn’t just for special occasions. Whether you are celebrating by yourself as a party of one, or with friends, PARTY is about toasting the every day.”
Vera Wang once again turned to Araldica, the producer of the best-selling Moscato in America, in one of the world’s top winemaking regions, Piemonte. Led by second-generation winemaker Claudio Manera, it is one of Italy’s fastest-growing producers and most forward-thinking winemaking co-operative. Manera continues his father’s commitment to Italy’s winemaking traditions, preserving local varieties, protecting the environment, and valuing the characteristics of each wine.
Retailed at $25, Vera Wang PARTY Prosecco Rosé is crafted from 90% Glera and 10% Pinot Noir grapes harvested in the province of Vincenza in the Veneto region of northern Italy. Pale pink in color, the prosecco boasts a subtle floral aroma with undertones of redberry with a lively palate of ripe strawberry and raspberry notes. Vera Wang PARTY is currently available, and consumers are encouraged to visit VeraWangParty.com for more information on the wine or where to purchase it.
ABOUT VERA WANG
A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City. Today, the flagship continues to showcase collections known for sophistication, extraordinary detailing and a cool, modern sensibility.
In 2000, Vera Wang’s enthusiasm for couture resulted in the launch of her highly acclaimed ready-to-wear collection. The Council of Fashion Designers of America honored Vera Wang by naming her “Womenswear Designer of the Year” in 2005. Wang has been recognized with numerous awards and accolades, but most notably, she was awarded the prestigious Legion of Honor, an order of distinction by the Republic of France. The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories, and home. Driven by artistic, modern, luxurious design and a high level of customer service, Vera Wang’s collections hold impeccable customer appeal.
Vera Wang collaborates with leading global partners and manufactures the majority of its bridal collection in company-owned workrooms in the United States. www.verawang.com.