- CMA CGM (Rodolphe Saadé, CEO) takes a shareholding in WINECHAIN (an NFT platform specializing in Prestige Wines)
- Conclusion of a Worldwide Partnership for the Logistics of Fine Wines
June 20th – WINECHAIN, the NFT platform (wiNeFT is the official Winechain name for an NFT) designed to create direct links with new generations of wine consumers around the world, has today announced the conclusion of a partnership with the CMA CGM Group. This global player in sea, land, air and logistics solutions will take a minority shareholding in Winechain alongside its founders.
Xavier Garambois, joint founder of Winechain explains: “Although the acquisition of NFTs will be the first thing that enthused buyers will do on Winechain, the day will come when the owner of the wines will want to have them shipped to their homes, wherever that might be in the world, and in the very best conditions. Apart from enabling access to rare wines, Winechain also takes care of logistics to ensure that the wines arrive at their final destination in perfect condition. This worldwide partnership with the CMA CGA Group is a mark of confidence in the future and our strategy that enables us to look to the long term. We will be able to benefit from the expertise and experience of CMA CGA and the major support that they can bring in terms of sea and air transport and logistical services.”
WINECHAIN in brief
Winechain is the first independent NFT platform for fine wine estates. This wine-meets-technology project, designed to create direct links with new generations of wine consumers around the world, has already raised more than €1 million in backing from top international wine estates and others with a passion for fine wine. Thanks to this amazing response, the initiative launched in April 2022 by three Frenchmen – Xavier Garambois, former head of Amazon Europe, Guillaume Jourdan, CEO of VitaBella in Paris, and Nicolas Mendiharat, CEO of the San Francisco Palate Club – is planned to go live towards the end of 2022 with the issue of the first wiNeFT (the official Winechain name for an NFT).
