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Introducing Mela: A Women-Owned Wine & Lifestyle Brand 15 Years in the Making

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The new wine label includes a White Blend and a Red Blend that merge the founders’ favorite varietals and showcase the best of the Napa Valley and Clarksburg wine regions.

Napa, Calif. (May 24, 2022) – Mela, a new, women-owned wine label and lifestyle brand, announced today the launch of its inaugural releases, marrying the essence of friendship, longevity, and quality in the form of two distinctly delicious California wines. Short for melanin, the name Mela is an ode to the four founders’ different shades of brown and translates into “to gather” and “to be full” in Sanskrit and Hebrew, respectively. The Mela portfolio includes a refreshing White Blend and a robust Red Blend produced from vineyards in Napa Valley and Clarksburg.

“From the vine to the table, it’s clear there is an underrepresentation of women and BIPOC leaders in the wine industry, and that’s part of the reason why the name ‘Mela’ and our wine label are so consequential,” said Erica Estrada, Mela Co-founder and Marketing & Creative Director. “Through Mela, we’re excited to continue diversifying the wine industry while offering approachable, tastefully crafted wines for every occasion.”

The genesis of Mela began back in 2007, when four young women – Mela founders Kyndal Easter, Chelsea Walden, Ryann Casey, and Erica Estrada – became friends as freshmen at the University of Southern California. For over a decade, their friendship continued to grow even as they ventured off in different directions across the country, thriving in their respective careers and starting families of their own. Fast forward to 2020, when the pandemic hit and the need for staying connected was of the utmost importance, the women’s vision for Mela began to come together. The concept originated over a shared glass of wine during one of the women’s many Zoom get-togethers, which would eventually lead to countless hours of planning, vineyard visits, blending, bottling, and every step in between. Two years later, Mela is officially making its debut.

“From the beginning, we’ve set out to ensure Mela adds the ‘finishing touch’ to every occasion, whether that be a casual gathering with friends, a special family celebration, or enjoying a glass solo after a long day,” said Kyndal Easter, Mela Co-founder and Communications & Public Relations Director. “The four of us met 15 years ago as teenagers, so we understand and appreciate the importance of staying connected in an ever-changing world. Time is of the essence, and with Mela, we’re mastering the art of reclaiming it.”

Mela wines are a blend of the founders’ favorite varietals. The grapes for the Mela White Blend come from vineyards in Napa Valley and Clarksburg, a growing region in the Sacramento Valley, as well as Mendocino. For the Mela Red Blend, the team sourced from vineyards throughout the Napa Valley and Clarksburg.

Mela Wines will be available exclusively for purchase on melavino.com beginning May 28, 2022. Shipping is currently available to most U.S. states (see details here).  

Mela 2021 White Blend (13.7% ABV, $28)

A blend of Gewürztraminer, Pinot Grigio, Sauvignon Blanc, and Viognier with a touch of Riesling. This refreshing wine leads with aromas of honeysuckle, lemon rind, and apricots giving way to a palate of apples, peaches, and juicy pears culminating in a crisp, dry finish. Aged for five months in cold fermentations and in a combination of stainless-steel, concrete egg tanks and French oak barrels.

Mela 2020 Red Blend (14.5% ABV, $40)

A blend of Petite Sirah, Zinfandel, Malbec, and Syrah. This robust wine offers aromas of blackberries, tobacco, and anise followed by red and black fruits, toasted vanilla, and a hint of spice on the palate rounded out by polished tannins and a lush mouthfeel. Aged for 16 months in new and used French oak barrels.

About Mela

Mela is a women-owned, Black-owned wine brand offering two distinctive blends made using trusted traditional methods with a modern twist. Mela partners with exceptional suppliers and producers, recognized for the best ingredients and processes that yield high-quality wines. To learn more, visit www.melavino.com and follow @_melavino on Instagram.

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