Home Industry News Releases Bota Box Introduces Ready-to-Drink Margarita Wine Cocktails on Tap

Bota Box Introduces Ready-to-Drink Margarita Wine Cocktails on Tap

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New Bota’Rita line of pre-mixed wine cocktails brings convenience and trusted Bota Box quality to  the white-hot wine-based-margarita category, up 92% in the last year

NAPA, Calif., January 12, 2022 – Delicato Family Wines, producer of Bota Box®, America’s number  one premium 3-liter box wine, announced today the expansion of the Bota Box franchise into the  ready-to-drink (RTD) wine cocktail category with the launch of Bota’Rita™, a new line of premium,  pre-mixed margarita wine cocktails. 

Bota’Rita Margarita wine cocktails will launch at retail in March of 2022 with two flavors,  Classic Lime and Strawberry, made from the quality Bota Box wine that consumers love, blended  with real agave, lime juice and natural flavors that together deliver a classic margarita taste on tap.  

“Pre-mixed margaritas have become incredibly popular with consumers and are largely  driving the growth of the pre-mixed cocktail category, which is one of the fastest-growing segments  in the U.S. beverage alcohol industry1,” noted Jon Guggino, executive vice president of marketing  for Delicato Family Wines. “Within the segment, wine-based margarita sales have nearly doubled in  the last year, creating a new category that’s now worth close to $200 million1,” continued Guggino. 

“Bota Box has built a passionate fan base of millions of consumers by overdelivering on  quality, earning it the highest repeat purchase rate of any of the top 25 wine brands in the U.S.1 We  think that Bota Box’s strong consumer pull and powerful distribution, combined with the growing  popularity of the category and the fantastic quality of the product will make Bota’Rita a hit with  both wine drinkers and cocktail fans,” Guggino stated. 

Bota’Rita offers consumers a convenient, high-quality ready-to-drink margarita that is easy  to pour and easy to love, with refreshing flavors and no mixing required. Bota’Rita is easy on the  planet, too: Each 1.5-liter carton generates 88% fewer greenhouse gasses to produce compared to the equivalent amount of liquid in glass bottles2, and is made from post-consumer, 100% recyclable  cardboard fiber, printed with non-toxic ink and glued with cornstarch instead of synthetic glue.  

1Source: IRI Scan Total US Multi-Outlet + Convenience, 52 weeks ending 10/31/21. 

2Source: Scholle IPN Corporation Sustainability Report, 2/18/21. Environmental impact was estimated using the  Simplified Environmental Impacts Calculator, SEIC. SEIC, created by Allied Development for Dow Chemical, is a tool  used for direct comparisons of various packaging formats.

The new Bota’Rita Classic Lime and Strawberry ready-to-drink Margarita wine cocktails will  be available nationwide for a suggested retail selling price of $15.99. Each 1.5-liter carton contains  10 ready-to-drink servings. For more information about Bota Box wines, visit www.botabox.com or www.facebook.com/botabox.  

ABOUT DELICATO FAMILY WINES  

Delicato Family Wines is a fourth-generation, family-owned company founded in 1924 and has expanded to be one  of the fastest-growing top-ten wine companies in the U.S.. Delicato’s diversified portfolio of leading brands includes  Bota Box, Diamond Collection, Noble Vines, Gnarly Head, Z. Alexander Brown, Directors, Black Stallion, Three Finger  Jack, Sofia, 1924, Mercer Bros., Santa Rita 120 (Chile), and Schmitt Söhne Family Wines (Germany). Transcendent  

Wines, Delicato’s Fine Wine Sales & Marketing portfolio, includes such luxury brands as Black Stallion Limited  Release, Diora, and Stoneleigh in addition to imported luxury estate wines such as Casa Real and Triple C (Chile),  and Torbreck Vintners (Australia). For more information, visit www.delicato.com and follow us on LinkedIn  (www.www.linkedin.com/company/delicato-family-wines) and Facebook (https://www.facebook.com/DelicatoFamilyWines).

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