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Babe Wine and Drag Superstar Rosé Are Teaming Back Up to Bring You Babe 100 More Hours of Summer with Governors Ball


BABE 100 is Helping you Extend Your Summer With Governors Ball VIP Weekend Passes

Thursday, August 19, 2021 – We blinked and the summer we deserve is suddenly coming to an end. Let’s be real – who wants to give up the beach trips, rooftop parties, and sun kissed tans for the cold, dreary winter months? Well lucky for you, you may not have to. Not all heroes wear capes, and BABE Wine and drag superstar Rosé, the CEO of summer fun, are here to break the news that they are officially  extending summer for 100 more hours. In honor of the brand new BABE 100 variety pack which includes Rosé, Red and White wine, BABE and Rosé are teaming up one more time to keep summer going for just a little bit longer. Actually: 100 more hours, to be exact.

Summer technically ends on September 21, but this year, BABE is extending the summer fun for 100 more hours because we all deserve more summer (and more wine). That’s why BABE is giving away two VIP weekend passes to the ten year anniversary of New York City’s premiere music festival, Governors Ball, roundtrip flights to NYC, a four-night stay at a nearby hotel, and a $500 gift card*! Yep, summer now officially ends on September 26th at the conclusion of the three-day festival at Citi Field. Two lucky BABE fans will get the chance to travel to New York City and celebrate the extra summer hours sipping on some BABE while watching some of your favorite artists perform. We’re jealous.

“As the CEO of The Summer We Deserve, it is my honor to announce that BABE is giving everyone 100 more hours of summer in celebration of their new BABE 100 Variety Pack,” says Rosé.  “BABE 100 is a 100 calorie wine in a can and I’m OBSESSED. More summer and more wine? Sign me up!” 

Earlier this summer, BABE teamed up with drag queen Rosé to kick off the “Wine For The Summer We Deserve” campaign with limited-edition tie-dye cans benefiting the ACLU Foundation. Even if you can’t make it to Gov Ball, you can still celebrate the 100 more hours of summer with the new BABE 100 Variety Pack. While BABE launched their 100 calorie Rosé earlier this year, BABE 100 is now officially available in Red and White. BABE 100 is a zero sugar, 100-calorie, gluten free and 6.9% ABV canned wine. It’s got the stats of a seltzer, but it’s actually wine. Grab some friends, pick up a BABE 100 variety pack, and keep the summer vibes going. BABE Wine and BABE 100 come in bubbly Rosé, Red and White.

Full sweepstakes details can be found here. Check out our wine locator to find BABE Wine near you or purchase it online here. Assets available here and visit https://drinkbabe.net for more information. Please drink responsibly and socialize safely by being aware of and compliant with your local COVID-19 guidelines. 

*BABE 100 MORE HOURS OF SUMMER GOV BALL GETAWAY SWEEPS. No Purchase Necessary. Open to US residents 21+. Must be a registered user and follow @drinkbabe on Instagram. Ends 9/7/21. See Official Rules at https://drinkbabe.net/pages/babe-100-more-hours-of-summer-gov-ball-getaway-sweeps-official-rules for prizes & details. Msg & data rates may apply. Void where prohibited.

About BABE Wine:

Launched in 2016, BABE wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen, developed a unique brand-led wine proposition that utilized their extensive social media audience. BABE was created with the mission to simplify the saturated wine category by introducing a fun, inclusive, and portable product to consumers.

The New York based company’s portfolio of photogenic and delicious Rosé, Pinot Grigio, and Red sparkling canned wine as well as the latest products BABE 100 Rosé, White & Red has made BABE the most photographed wine on Instagram.   

About The Governors Ball Music Festival:

The Governors Ball Music Festival (GovBall.com) is an annual event produced by Founders Entertainment and held in New York City. Making its debut in 2011 as a one-day festival, Governors Ball quickly grew to a three-day multi-stage event. Deemed New York City’s “premier outdoor pop event” by The New York Times, and “New York City’s best music festival” by New York magazine, Governors Ball is routinely heralded as one of the top live music events in North America and the world at large.

About Anheuser-Busch:

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.comor follow Anheuser-Busch on LinkedIn, Twitter, Facebook , and  Instagram.

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