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Sopexa USA Unveils Wines of Portugal Virtual Experience to Connect Producers to the US Trade 

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NEW YORK, NY, July 12, 2021 – Wines of Portugal is introducing a new, innovative way to connect with  US wine professionals post-pandemic with a proprietary virtual platform launching on July 19, 2021. The  360-degree multimedia Wines of Portugal Virtual Experience is set to become the go-to resource for all  things Portuguese wine, connecting winemakers with buyers, importers, distributors, and media. 

Developed by food and wine marketing agency Sopexa, the Virtual Experience will highlight the stories  and wines of 35 producers from all around Portugal. Individual winemaker profiles will allow for an in depth look into their vineyards and a better understanding of what makes their wines stand out from  competing offers. 

Showcasing a mix of videos, augmented reality and panorama visuals, the Virtual Experience will let participants visit virtually each estate; and for the first week of the launch, schedule and attend  meetings with the winemakers of their choice. 

The Wines of Portugal Virtual Experience will kick-off at 1pm ET on July 19, 2021 with a special virtual  session hosted by Brand Ambassador Eugenio Jardim featuring a panel of Portuguese producers. The  event will touch upon the country’s commitment to environmental and social sustainability and how the  Portuguese wine industry is cementing a future of wine quality and economic success. 

Please register to access the platform and pre-book individual meetings here: 

www.winesofportugalvirtualexperience.com 

About Sopexa 

Sopexa is an international food and drink communication agency that has embodied the “think global, act  local” adage for 60 years. As a HOPSCOTCH GROUPE agency, it spans a global network of 250 experts of  30+ nationalities on five continents, all passionate about food and beverage. Sopexa develops and  executes communication strategies for local authorities, institutions, companies and brands. Its unique  value proposition encompasses the full communication suite, from planning and editorialization to  campaigns, ctivations, amplification and performance measurement. The agency is the leader in European  co-financed campaigns, with more than 400 programs to its credit over the past 12 years. 

To follow us: www.sopexa.com, on Twitter/ Instagram : Sopexa_Agency and WeChat: SOPEXA

About HOPSCOTCH 

HOPSCOTCH is an international communication group founded in France and guided by a vision of  entrepreneurship. A truly “Global PR” agency with more than 700 experts, it is articulated by a unique mix  of digital, events, public relations and shopper experience. 

HOPSCOTCH structures its expertise around its own brands (Events, PR, Travel, Corporate, Congress,  Luxury and Content & Design) and specialized agencies: heaven, Sagarmatha, Human to Human, Le Public  System PR, Le Public System Cinéma, Capdel, Beeshake and Sopexa. Today, HOPSCOTCH counts on an  integrated international network of 35 offices on five continents and operates in more than 60 countries. 

Listed on Euronext Paris (Code ISIN: HOP FR 00000 6527 8), the Group posted a turnover of €211 million  and gross margin of €78 million. Keep up with our news: www.hopscotchgroupe.com and on  Twitter/Instagram @HOPSCOTCHgroupe

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