$1 from Every Case of BABE’s New Tie-Dye Rosé Cans Will Be Donated to the American Civil Liberties Union Foundation All Summer Long
Tuesday, June 15, 2021 – Following last month’s Summer We Deserve kickoff with drag queen superstar Rosé, everyone’s favorite bubbly, portable and inclusive canned wine BABE has dropped limited-edition tie-dye cans nationwide in support of the American Civil Liberties Union Foundation. Through this partnership, BABE will donate* one dollar for each case of these Insta-worthy Rosé cans sold, up to $50,000, which will support the ACLU Foundation’s efforts in pursuit of liberty and justice for all.
“We are grateful for this support of the ACLU Foundation’s work from the BABE community. During a global pandemic and in a time when a number of our rights and liberties face critical threats, we’re heartened to see people supporting civil liberties and civil rights in their daily lives,” says Meghan Hoffman, Assistant Director Strategic Partnership ACLU Foundation. “We appreciate BABE for helping to shine a light on the importance of engaging our communities so that we can ensure that ‘We the People’ truly means all of us.”
As BABE and the ACLU Foundation work together to give us ALL the Summer We Deserve, be sure to check out the ACLU Foundation’s incredible work on Women’s Rights, LGBTQ+ Rights, Racial Justice and more on their website here. This summer, you can sip on a gorgeous can of rosé AND help protect constitutional rights for all. What could be better?!
ICYMI: Over the weekend, BABE Wine took over the Chelsea neighborhood of New York City with iconic fan-favorite drag queen Rosé to celebrate National Rosé Day. During the event, Rosé took to the streets in a BABE pink limo to celebrate the partnership made in drag heaven and gift New Yorkers with BABE Wine and continue the Summer We Deserve festivities. The event wrapped with a special surprise performance by Rosé herself.
BABE Wine comes in bubbly Rosé, Red and Grigio, as well as the new 100 calorie and 0g of sugar BABE 100 Rosé. There’s a BABE Wine for any occasion this summer, from neighborhood barbeques to late-night rooftop hangs with your besties. Plus, with its portable canned design, there’s no need to worry about a pesky corkscrew while you’re making the most of your summer Fridays. You’re welcome.
Full donation details can be found here. Check out our wine locator to find BABE Wine near you or purchase it online here. Assets available here and visit https://drinkbabe.net for more information. Please drink responsibly and socialize safely by being aware of and compliant with your local COVID-19 guidelines.
*Case equivalent of Babe Rosé limited-edition Tie-Die packages sold from 5/17/2021 through 12/31/2021. One case = twenty-four 12 oz. cans.
About BABE Wine:
Launched in 2016, BABE wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen, developed a unique brand-led wine proposition that utilized their extensive social media audience. BABE was created with the mission to simplify the saturated wine category by introducing a fun, inclusive, and portable product to consumers.
The New York based company’s portfolio of photogenic and delicious Rosé, Pinot Grigio, and Red sparkling canned wine as well as their latest product BABE 100 Rosé has made BABE the most photographed wine on Instagram.
About Anheuser-Busch:
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com
About the ACLU Foundation:
For more than 100 years, the ACLU Foundation has worked in courts, legislatures, and communities to protect the constitutional rights of all people. With a nationwide network of offices and millions of members and supporters, the ACLU Foundation takes on the toughest civil liberties fights in pursuit of liberty and justice for all. To learn more about their work, please visit aclu.org.
