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Babe Wine Is Welcoming the Summer We Deserve


Kick Off Summer 2021 With BABE Wine & Drag Queen Superstar Rosé By Turning Your Quar Sweats Into Wine.

Monday, May 24, 2021 – Last summer was trash. But after a literal eternity in quarantine, the world is finally starting to get back to normal, and BABE Wine is here for it. As the portable, convenient, and inclusive canned wine that’s built for good summer vibes, BABE is ready for hanging at our favorite bars, jamming out to live music, and making new friends again – when safe to do so. 

Welcome to THE SUMMER WE DESERVE, where BABE is encouraging everyone to make up for lost time and safely enjoy this summer to the absolute fullest. What do we need to kick off the Summer We Deserve? Rosé, of course. 

To ensure you’re well on your way to having the best summer of your life, BABE Wine partnered with the iconic fan-favorite drag queen Rosé to launch their “WINE FOR THE SUMMER WE DESERVE” campaign. BABE Rosé and the Rosé are a match made in drag heaven. Together with Rosé as their summer spokesqueen, BABE Wine is turning those ratty, worn-out sweatpants, banana bread ingredients, and thousand-piece puzzles into… WINE! No, seriously. Watch as BABE and Rosé transport you to the magical and euphoric Summer We Deserve here

To have your quar sweats poofed into wine and get your summer started, all you have to do is comment on BABE’s Instagram post here and our spokesqueen Rosé will give you the chance to snag some wine! 50 winners will be blessed with an 8-pack of BABE Rosé, and two lucky people who toss their quarantine uniform will win a summer’s worth of BABE Wine*.

“I’m so excited to be partnering with BABE Wine to kick off the Summer We Deserve. It truly is a match made in heaven!” said Rosé. “Get ready honey, ‘cause it’s out with the old, and in with the BABE! BABE Rosé, that is! Summer has officially begun!”

Stay tuned for more BABE Wine fun during The Summer We Deserve — BABE will also be launching limited edition tie-dye cans in support of the American Civil Liberties Union Foundation, celebrating National Rosé Day, and more. 

BABE Wine comes in bubbly Rosé, Red and Grigio, as well as the new 100 calorie and 0g of sugar BABE 100 Rosé. There’s a BABE Wine for any occasion this summer, from neighborhood barbeques to late-night rooftop hangs with your besties. Plus, with its portable canned design, there’s no need to worry about a pesky corkscrew while you’re making the most of your summer Fridays. You’re welcome. 

Cheers to The Summer We Deserve! We’re officially OOO. 

Full contest rules can be found here. Check out our wine locator to find BABE Wine near you or purchase it online here. Assets available here and visit https://drinkbabe.net for more information. Please drink responsibly and socialize safely by being aware of and compliant with your local COVID-19 guidelines. 

BABE’S SUMMER WE DESERVE SWEATPANTS SWAP.  No Purchase Necessary.  Open to US residents 21+.  Must be a registered user and follow @drinkbabe on Instagram. Ends 6/4/21.  See Official Rules at https://drinkbabe.net/pages/summer-we-deserve-sweatpants-swap-official-rules for prizes & details.  Msg & data rates may apply.  Void where prohibited.  *Prize is a $500 or $50 credit that can be used to purchase BABE Wine at drinkbabe.net; or, a $500 or $50 pre-paid card that can be used to purchase BABE Wine.

About BABE Wine:

Launched in 2016, BABE wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen, developed a unique brand-led wine proposition that utilized their extensive social media audience. BABE was created with the mission to simplify the saturated wine category by introducing a fun, inclusive, and portable product to consumers.

The New York based company’s portfolio of photogenic and delicious Rosé, Pinot Grigio, and Red sparkling canned wine as well as their latest product BABE 100 Rosé has made BABE the most photographed wine on Instagram.       

About Anheuser-Busch:

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on Linkedin, Twitter, Facebook and Instagram

About the ACLU Foundation:

For more than 100 years, the ACLU Foundation has worked in courts, legislatures, and communities to protect the constitutional rights of all people. With a nationwide network of offices and millions of members and supporters, the ACLU Foundation takes on the toughest civil liberties fights in pursuit of liberty and justice for all. To learn more about their work, please visit aclu.org

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