New packaging unveiled with 10th anniversary vintage
Napa, CA (February 24, 2021) – BRAND Napa Valley, the prestigious Pritchard Hill estate, unveils a contemporary logo and refreshed brand packaging this month with the release of the 2018 Cabernet Sauvignon and 2018 Proprietary Blend. Inspired by the concept of place—comprised of BRAND’s location, locale, and deep sense of place—the new logo draws upon the clean lines, sustainable design, and modern elegance of the winery and the natural landscape of the estate’s 110 hilltop acres.
The highly-anticipated 2018 Cabernet Sauvignon and Proprietary Blend are the first vintages to feature the updated branding, including new labels, specially-designed cork art, and customized boxes. Flagships of the BRAND portfolio, the 2018 Cabernet Sauvignon represents the highest expression of Napa Valley Cabernet Sauvignon, crafted to reflect the power, opulence, and artistry of the hilltop vineyard, while the 2018 Proprietary Blend layers Cabernet Franc and Cabernet Sauvignon for a blend that balances beauty and elegance with intensity and structure. In addition to the modern packaging and refreshed color palette, the new labels feature hand-rendered artwork by artist and graphic designer Michael McDermott.
“Inspired by the estate’s natural surroundings and strong architectural features, the new packaging is a true representation of BRAND Napa Valley today,” said Christine O’Sullivan, proprietor of BRAND Napa Valley. “We want what is on the outside of the bottle to reflect the artistry, character, and sense of place that is inside the bottle, and we are excited to share the new design with our customers in tandem with the stunning 2018 vintages.”
Situated atop famed Pritchard Hill, BRAND Napa Valley was acquired by Jim Bean and Christine O’Sullivan in 2019 from the original founders. Since then, BRAND has invested in biodynamic farming practices, new vineyard management, a top-to-bottom tasting room redesign, and the inaugural release of BRAND White Wine. They also rounded out the team with industry expert Janet Pagano as Chief Operating Officer and Kristi Devine as Director of Sales and Hospitality. Now, BRAND introduces a new logo, label, and updated website to usher the estate into a new phase of growth in 2021 and beyond.
About BRAND Napa Valley
Founded in 2009 and acquired in 2019 by long-time Napa Valley grape growers and former Apple executives Jim Bean and Christine O’Sullivan, the BRAND Napa Valley estate sits on a stunning 110-acre property atop Pritchard Hill. The winery, designed by Architect Juan Carlos Fernandez, exemplifies environmentally sensitive designs and aligns with BRAND’s focus on sustainability. A total of 15 planted acres are organically farmed and thoughtfully cultivated, with a total of 16 individual vineyard blocks curated to 13 different rootstock and clonal combinations of Cabernet Sauvignon, Cabernet Franc, and Petit Verdot. BRAND Napa Valley produces three red flagship wines—BRAND Cabernet Sauvignon, BRAND Proprietary Blend, and Brio Red Wine—alongside the recently released BRAND White Wine. Biodynamic farming practices were initiated in 2020 because BRAND believes what is below the ground should be as full of life as what grows above.
Director of Winemaking Philippe Melka has been involved in BRAND from its inception and is highly involved in all aspects of farming and winemaking. Winemaker Matt Johnson works closely with Melka, cultivating and creating BRAND wines that express the distinctive beauty of this estate, while Cellar Master Robbie Crabb oversees boots-on-the-ground production and facilities management for BRAND’s growing portfolio. Longtime industry expert Janet Pagano oversees business, production, sales, and marketing operations as COO, and Director of Hospitality and Sales Kristi Devine manages all DTC sales and marketing. Guests can schedule tours and tastings by appointment. For more information, please visit www.brandnapavalley.com.