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Industry Experts Help Smaller Beverage Companies Play with the Big Guys


Ahead of the Curve Strategy offers insider marketing expertise to an overlooked market 

Denver, Colorado, February 17, 2021Ahead of the Curve (AOTC) launches today to help breweries and alcoholic beverage companies “know what the big guys know” when it comes to marketing and E-commerce. With 40+ years of insider experience, the company excels in brand positioning, portfolio strategy, brand and product innovation, E-commerce, and design. Smaller beverage companies and start-ups can now become bigger players without the commitment and ongoing costs associated with hiring a traditional marketing agency. 

Two industry mavericks, Ethan Stienstra and Dan Kiefer, formed Ahead of the Curve Strategy (AOTC) after identifying an overlooked area of the beverage marketplace. “We know there are a lot of brewers making killer beers out there, but they don’t really know how to connect their brands with 21-30 year-old consumers,” says Stienstra. “That’s where we come in.” 

Ethan Stienstra

AOTC also guides clients in allocating their budgets and helps them get the most value for their dollar in the complex and ever-changing E-commerce arena. “It’s a bit like the wild west right now, in terms of E-commerce in the alcoholic beverage space,” says Kiefer. “Everyone is fighting to stake a claim and it can be confusing.” 

About Ethan Stienstra 

For companies wanting to make sure their liquid “labors of love” get into the hands of thirsty customers (and make money doing it), Ahead of the Curve Strategy is the perfect partner. 

Stienstra has a proven track record of success with iconic companies like Craft Brew Alliance, MolsonCoors and New Belgium Brewing Company. One of his signature achievements was bringing the Blue Moon orange garnish and ritual to life which helped fuel the brand to the #1 selling spot in Craft beer. This led to his tenure as the Brand Manager of Innovation for Craft Brands and Imports at MolsonCoors. Stienstra also spent six years at New Belgium as Director of Innovation and Specialty Brands where he successfully re-imagined New Belgium’s portfolio and market approach. 

About Dan Kiefer 

Dan Kiefer 

A Creative with experience on the agency and brewery sides, Kiefer is an alcohol beverage industry marketing expert. He has worked on various international, national and small breweries/brands with a focus on design for retail, E-commerce and social media. The “Artfully Crafted” campaign by Blue Moon is likely his most iconic brand work, and Wild Basin

About Rom Van Der Zee 

As the team’s E-commerce strategist, Van Der Zee is a pioneer in the online shopping environment with extensive expertise in the digital start-up arena. He has a proven track record of success in strategic site design, innovative SEO, affiliate, referral and social media programs, and social media advertising campaigns (using smart advertising tactics on Facebook and Instagram). Van Der Zee has worked with large and respected dotcom B2B and B2C E-commerce vendors, including Drizly, Instacart, Saucey, Minibar, Amazon Vendor and Seller Central, the Wayfair family of brands, Hudson’s Bay Company, and more. 

About Ahead of the Curve Strategy 

Ahead of the Curve is a company with roots in the brewing and alcohol beverage industry and expertise in brand positioning, portfolio strategy, brand and product innovation, E-commerce, and design. For more information, please visit www.aotcstrategy.com

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