Correns, January 13, 2021 – A first for Brad Pitt and MIRAVAL Rosé! The new 2020 vintage is unveiled today in a new visual campaign with the tag ‘Spirit of the Riviera’ in which Brad Pitt is captured by fashion photographer Lachlan Bailey.
A true icon for the arts, MIRAVAL is constantly searching for new ways to explore the art of creating and the art of doing. For this campaign, the estate has turned to the celebrated Australian artist Lachlan Bailey, known for his highly cinematographic photos that are at once sophisticated and intimate, and always subtle. The photographer has captured the unique feel of the Riviera with Brad Pitt in a chill out mood beside a swimming pool… in Los Angeles. Because, just like summer, MIRAVAL is all about relaxing and unwinding. This is the real “Spirit of the Riviera”, an invitation to give in to the temptation of the sun’s rays wherever you find yourself in the world – whether it be Capri, Mykonos, Rio de Janeiro, the Hamptons or Saint Tropez.
Bursting with the Provence sun, the new 2020 MIRAVAL vintage is also very tempting with its elegant, pale pink color, reminiscent of rose petals. On the nose MIRAVAL Rosé is all in elegance, with superb freshness, exuding aromas of fresh fruit, redcurrants, and fresh roses, lifted by lemon zest. The refinement continues in the mouth with a stunning vivacity and rich aromas that subtly balance the mineral and saline notes. An irresistible wine that finishes on persistent lemony notes.
MIRAVAL Rosé 2020 is a true reflection of the magnificent Château in Provence and its legendary recording studio. Each of its creations, forged out of a passion of working the vine, asserts itself as an unexpected masterpiece. Inspired by color, matter and light, MIRAVAL reinvents the rules and our way of appreciating rosé. MIRAVAL’s Art of Rosé becomes an Art of Living.