WOODINVILLE, WA – November 23, 2020 – Brian Carter Cellars, the first winery in Washington State exclusively focused on producing handcrafted European-style blended wines, recently announced that Andreina Bacigalupo has joined the company as a Director of Marketing & Sales.
Andreina will be responsible for developing integrated marketing strategies to support the brand awareness, market share and sustainable growth of Brian Carter Cellars. She will also manage the sales plans for both winery’s tasting rooms located in Washington State (Woodinville and Vancouver), as well as the Direct-to-Consumer (DTC) and Key Accounts channels and, the in-state & out-state distributors relationships.
“All of us at Brian Carter Cellars are very pleased to have Andreina on our team. Her knowledge, experience and energy are already showing very positive results”, said Brian Carter winemaker, and managing partner of Brian Carter Cellars in Woodinville.
Andreina is originally from Venezuela, and most recently she relocated to Seattle after 8 years living in Atlanta. In her last position working for a top Wine & Spirits distributor in GA, she was concentrated on cultivating strategic client relationships that led to sales growth and channel optimization. Prior to her last role, Andreina served in senior category and brand managing roles at The Kroger Co., Viña Concha & Toro, Bodegas Piedra Negra, Ron Santa Teresa and Siemens AG.
With 10 years in the Wine & Spirits Industry, her experience spans from conducting all size of wine tasting and educational events to developing marketing & sales strategies for multinational and boutique wineries. Over the years, she has also volunteered her time to develop inspiring conferences about personal and professional growth geared to the Latin community in the Southeast of the United States.
In her spare time, she enjoys sharing with her family and friends, cooking, discovering new wine styles and wine producers and experiencing activities outdoors. Andreina holds an master’s degree in Marketing and a Bachelors in Business Administration. Currently, she is completing a Digital Marketing Certificate from the University of Illinois. She is a Professional Sommelier and a certified WSET professional as well.
About Brian Carter Cellars
As a renowned Washington winemaker with over 41 vintages of experience and notable quality, Brian Carter has created a unique collection of wines combining the very best Washington State fruit with the classic elegance and tradition of European-styled blended wines. From enjoying the unique artwork on the label to savoring that last sip, the wines of Brian Carter Cellars complement your special occasions, family gatherings, and life’s moments, big and small. For more information, please visit www.briancartercellars.com