Home Industry News Releases Scheid Family Wines Announces New Hire: Tim Wera, National Chain Account Manager

Scheid Family Wines Announces New Hire: Tim Wera, National Chain Account Manager

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MONTEREY, CA, JULY 30, 2020 – Scheid Family Wines is pleased to welcome Tim Wera as a National Account Manager on its Chain Team. Reporting to John Holder, VP of Sales, Wera is responsible for managing the Kroger, Target, Meijer, Spartan Nash, and U.S. Commissary chain accounts within the Scheid Family Wines national retail portfolio. 

Wera joins the Scheid team with more than 16 years of experience in consumer packaged goods sales and marketing. For the past eight years he worked with Kroger to manage its Adult Beverage Exclusive Brand portfolio for wine, beer and spirits. Prior to this position, Wera worked for The Dannon Company and Coca-Cola Enterprises.

“We are elated to have Tim join the Scheid Family Wines’ team,” commented John Holder, VP of Sales. “He brings years of CPG sales and marketing experience along with a keen understanding of how to build national and private label brands with large chain accounts.” 

Wera received a BA from University of Michigan where he was a member of the varsity swim team and an MBA from Xavier University. Wera is a proud Eagle Scout and resides in Fort Mitchell, Kentucky across the river from Cincinnati, Ohio. 

About Scheid Family Wines

Scheid Family Wines has farmed wine grapes in Monterey County, California since 1972. With 4,000 acres of sustainably certified vineyards located along a 70-mile spread of the Salinas Valley and a state-of-the-art winery, Scheid Family Wines is fully integrated to bring high quality estate grown wines to the marketplace. Since 2017 Scheid’s winery and bottling operations have been powered by 100% renewable wind energy generated by a 396-foot wind turbine, which also supplies enough energy for 125 homes in the local community. The Scheid Family Wines nationally distributed portfolio includes Scheid Vineyards, District 7, Ryder Estate, Ranch 32, Metz Road, VDR, Stokes’ Ghost and the recently launched Sunny With a Chance of Flowers, a brand in the trending ‘better for you’ wine category. In addition, Scheid Family Wines produces over 20 regionally distributed brands for specific clients or distributors. For more information please visit www.scheidfamilywines.com

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