VICTOR, N.Y. and SAN FRANCISCO, July 20, 2020 – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has appointed Kate Voyten to its newly created role of senior vice president, brand management for the company’s wine and spirits portfolio. She will join the company effective August 3rd.
In this role, Voyten will oversee the wine and spirits brand management organization, leading the development and execution of its wine and spirits portfolio vision and brand marketing strategies. She will be based in the company’s wine and spirits headquarters in San Francisco and will serve as a member of the wine and spirits leadership team reporting directly to Jim Sabia, Constellation’s chief marketing officer with accountability to Robert Hanson, president of the company’s wine and spirits division.
“We are thrilled that Kate is joining our team as we continue to drive our wine and spirits business transformation,” said Jim Sabia and Robert Hanson. “Kate brings impressive CPG brand management experience, rich consumer insight, and strong cultural leadership skills that we’re confident will strengthen our team’s ability to build a bold and innovative, high-end wine and spirits portfolio that delivers exceptional consumer experiences. We look forward to partnering with her to drive consumer awareness, equity and loyalty across channels for our incredible brand portfolio.”
Voyten joins the company following her most recent role as Vice President Marketing at Hertz Global Holdings Inc., where she led the digital transformation, innovation and omnichannel strategy for the company’s loyalty programs. Previously, Kate served over 17 years at Procter & Gamble across brand management roles of ascending leadership, including Herbal Essences & Hair Food, SK-II, Gucci and Escada Fine Fragrances, and CoverGirl, among others.
“I am excited to join Constellation’s talented team and collaborate with Jim, Robert and my colleagues across the wine and spirits business to drive its bold strategic vision,” said Voyten. “Constellation’s values and commitment to ‘consumer obsession’ aligns closely to my ambitions, and I look forward to working with the team to drive industry-leading growth for this amazing collection of brands.”
ABOUT CONSTELLATION BRANDS
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our
consumers, trade partners, shareholders, and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.
Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
But we won’t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what’s Worth Reaching For.
To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.