Wine Institute has launched a new series of Market Intelligence Webinars focusing on key international markets (UK/Ireland, Asia, Europe, Canada, Japan and Mexico) to support California wine sales. Developed for sales and marketing executives, the webinars offer in-depth insights into market dynamics, sales trends and business opportunities for both experienced and “new to export” wineries. The webinars are led by Wine Institute International Representatives with participation from local experts. Webinar participants will have the opportunity to request topics in advance and ask questions during the sessions. Export Program mentors will be available to assist wineries interested in learning more about how to enter a market or get started with export sales.
Next in the series is the Asia market on May 20 with Christopher Beros who will provide a country-by-country overview, summarize the opportunities and challenges in each, and help vintners prioritize their perspectives on Asia, specifically East and Southeast Asia. Christopher has been involved in the California wine business in Asia since 2007 and has been the Wine Institute’s Asia Director since 2015.
Exclusively for Export Program and Wine Institute members, there is no fee to participate but advance registration is required.
Session 2: May 20, 3:00 PM PDT – Asia with Christopher Beros
Session 3: May 27, 8:00 AM PDT – Europe with Paul Molleman
Session 4: June 3, 8:00 AM PDT – Canada with Danielle Giroux and Paula Oreskovich
Session 5: June 10, 4:00 PM PDT – Japan with Hiro Tejima and Madoka Ogiya
Session 6: June 17, 3:00 PM PDT – Mexico with Adriana Cadena and Miguel Angel Cooley