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Paso Robles Wine Country Donates Funds to Assist Those Affected by the Kincade Fire in Sonoma County


More than $90K will go to three Sonoma based non-profit organizations

FEBRUARY 19, 2020 (Paso Robles, CA) The Paso Robles Wine Country Alliance announced today the Paso Robles wine community’s contribution of $94,324 for fire relief efforts dedicated to the Kincade Fire in Sonoma. Funds were raised through a collaboration with over 40 wineries and related businesses in Paso Robles Wine Country through the month of November 2019. These funds raised will go to three unique non-profits whose efforts support recovery funds for agricultural workers and their families who were displaced from their homes, lost wages, or impacted by the Kincade Fire.

“The Paso Robles wine community came together to help our neighboring California wine communities impacted by wildfires yet again,” said Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance. “Wineries and related businesses of Paso Robles raised these funds through direct contributions and by dedicating one dollar per bottle sold through the month of November 2019”.

The non-profit organizations identified to receive these funds raised include the Sonoma County Grape Growers Foundation, Corazón Healdsburg Unity & Community Fund, and the Community Foundation of Sonoma County Resilience Fund.

“It is heartwarming to have our fellow community of winemaker and grape growers from Paso Robles support Sonoma County and its vineyard workers recovering from the 2019 Kincade Fire,” said Karissa Kruse, President of Sonoma County Winegrowers and Executive Director of the Sonoma County Grape Growers Foundation. “It helps make the world feel a little smaller and really shines a spotlight on the compassion and connectedness of the wine community. We are so grateful for the support and hope our friends in Paso Robles know what a difference they are making.”

The fundraising program began on November 1, 2019, one week after the wildfires began to rip through an area northeast of Geyserville, in Sonoma. The fire burned 77,758 acres until it was fully contained on November 6, 2019. Paso Robles wineries and related businesses were quick to sign on to the fundraising program initiated by the Paso Robles Wine Country Alliance. The following is a full list of businesses that participated / contributed from Paso Robles wine country: Alta Colina Vineyard & Winery, Ancient Peaks Winery, Bianchi Winery, Calcareous Vineyard, Clos Solene, DAOU Vineyards & Winery, Derby Wine Estates, Donati Family Vineyard, Eberle Winery, Ecluse Wines, Epoch Estate Wines, Ernest Hemingway Winery & Vineyards, Frolicking Frog Cellars, Giornata, Halter Ranch Vineyard, Hope Family Wines, Hoyt Family Vineyards, J. Lohr Vineyards & Wines, JUSTIN Vineyards & Winery, kukkula, L’Aventure, Le Cuvier Winery, Lone Madrone, Natural Healing, Niner Wine Estates, Paso Port / Per Caso Cellars, Peachy Canyon Winery, Pear Valley Vineyard & Winery, Penman Springs Vineyard, Riboli Family Vineyards of San Antonio Winery, Sextant Wines, Tablas Creek Vineyard, Vino Vargas, Windward Vineyard, Wine History Project, and Zenaida Cellars.


The Paso Robles Wine Country Alliance is the official trade organization that represents wineries, growers, and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s third largest wine region. It encompasses more than 41,000 vineyard acres and 200 wineries. For more information, visit www.pasowine.com. @PasoWine (Instagram), @PasoRoblesWine (Facebook), #pasowine.

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