Home Industry News Releases 2nd Annual 3-Tier Wine Symposium Opens Registration

2nd Annual 3-Tier Wine Symposium Opens Registration


Conference to Focus on Increasing Profitability in Wholesale Channel

Healdsburg, CA, January 29, 2020 – Wine Industry Network (WIN) announced today that registration is now open for the 2nd Annual 3-Tier Wine Symposium, a one-day educational conference focused exclusively on the wholesale channel. The symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA and tickets for the event are limited.

The symposium was established for small to medium sized wineries who are eager to gain new insights into ways to increase their profitability in the wholesale channel. Building upon the foundation of last year’s conference, this year will again leverage experts from all facets of the three-tier system including two panels of successful wine buyers who will share their perspectives on buying behavior changes, purchasing trends, and advice for producers looking to expand their presence in the market. The program will also include a category overview, the impact of technology, and small producer success stories, all of which is designed to help winery owners, executives, and sales & marketing professionals learn more about the evolving and complicated world of selling through the wholesale channel.

Some of the topics for the day will include:

  • State of Wholesale Channel & Category Review
  • The Future of Direct to Trade; The Evolution of Routes to Market
  • Small Producers Winning in the 3-tier System; Controlling Your Destiny
  • Working with Outside Sales & Marketing Companies to Drive Revenue
  • Leveling the Playing Field: The Technology Impact
  • What Do Buyers Want & How Do You Get Their Attention

“It’s no secret that our industry is facing challenges it hasn’t experienced in quite some time. For many wineries, growing their wholesale business is critical to sustainability. The good news is that there are still tremendous opportunities in the broad market and this conference is designed specifically to highlight them,” says George Christie, President of Wine Industry Network. “Between the quality of the speakers we’ve assembled and the expertise they’ll bring to the conversation, there will be something here for everyone. If you’re serious about increasing your wholesale business, this is a conference you will not want to miss.”

The day will include a beautiful wine county buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number of exhibitors who are interested in showcasing products and services specifically relevant to wineries looking for information about improving their distribution opportunities. For more information about attending, speaking, or exhibiting, please visit: www.3tierwine.com or email [email protected].

About Wine Industry Network (WIN):

Wine Industry Network (WIN) (wineindustrynetwork.com), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces three annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo) (wineindustryexpo.com), the Wine & Weed Symposium (wine-weed.com), and the 3-Tier Wine Symposium (3tierwine.com); as well the online daily news publication, Wine Industry Advisor (wineindustryadvisor.com); an online employment resource, WIN Jobs (wineindustry.jobs); and THE North American Wine Industry Database, Wine Industry Data (WIN Data) (wineindustrydata.com).

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