A lot of our customers ask “how much should I spend on packaging?”
Quest suggests good guidance is taking 10% of the RETAIL PRICE and allocating that as your packaging budget, including the glass, decoration, closures, cartons.
This is just guidance… a starting point. Let us show you how this is done.
We demonstrate this at our booth by showing 8 different brands, each expressed at three different budget levels based on 10% of the retail price.
The three levels are: “Fully” loaded; “Nicely loaded” and “Simply” loaded.
With a strong creative concept, you can present your brand in a powerful way at different budget levels and STAND OUT.
Quest
WIN Expo Booth: 404, 408
HELPING SHAPE BRANDS, ONE BOTTLE AT A TIME.
We are in the business of serving customers who are in the business of making people happy!
With our product, as market consultants, industry experts and makers of specialty packages, we create a connection between a brand and its user.
Our vision is simple – to enhance brand value through the creation of impactful visual identity.
Our slogan: STANDING OUT STARTS HERE.
WIN Expo Featured Exhibitors by Category:
See a full list of WIN Expo exhibitors.
You can also follow what’s happening on the trade show floor and conference sessions on twitter #WINexpo.
