AUSTIN, Texas (March 19, 2019) – Pen & Tell Us, a full-service marketing agency that specializes in helping food and beverage companies tell their story, has been named agency of record by Ben Milam Whiskey. The Blanco, TX based distillery selected Pen & Tell Us to provide a full cocktail of marketing services including digital advertising, graphic design, packaging design, website design, public relations, and social media.
Ben Milam Whiskey recently expanded its executive team with the addition of Heather Greene as CEO. The distillery is planning to expand its product line and is poised for market growth. With these developments, Ben Milam Whiskey was eager to hire a creative agency with beverage alcohol industry expertise, and a breadth of services to meet its growing needs.
“We knew right out of the gate that Pen & Tell Us was an incredibly good fit for us when they helped us put our best foot forward at an industry conference, completely redesigned our website, launched an ad campaign, promoted a distillery event, took over our social media, initiated design of new whiskey labels, and led a news announcement — all in the first month,” says Heather Green, CEO and partner of Ben Milam Whiskey. “I’m impressed with their insights, strategic advice, and fast implementation of impactful multifaceted marketing programs. The Pen & Tell Us team really understands the spirits industry and have the connections to help drive our business.”
Pen & Tell Us, founded in 2014 by marketing veteran Matt McGinnis, is operated by a talented team of creative and marketing experts with significant experience with helping distilleries, breweries, wineries, bars, and restaurants reach their customers with compelling campaigns. Pen & Tell Us team members geek out on the details of beverage alcohol production, and love digging in on fermentation, distillation, and aging processes. The agency team not only drinks it in during work hours, but members have achieved beverage industry certifications and credentials after work to continue to build understanding of the industry.
“The craft distilling industry is booming with a 15% growth in distilleries in the U.S. from 2017 to 2018 according to the American Craft Spirits Association,” says Matt McGinnis, president of Pen & Tell Us. “That rapid growth brings intense competition for consumers’ attention. To be successful, craft distilleries need sophisticated integrated marketing programs that help them reach audiences in stores, in bars, online and in the news. We’re excited to have the opportunity to help Ben Milam Whiskey grow its business nationally.”
About Pen & Tell Us:
Pen & Tell Us is a marketing agency that specializes in helping food and beverage companies tell their story. The agency brings brands to life with compelling campaigns, in advertising and online. Our team of seasoned Public Relations, Advertising, Graphic Design, Web Design, and Digital Media pros provide a combination of integrated marketing services and passion for the clientele industries we target. This mix of expertise and sincere appreciation for the brands we represent leads to campaigns that achieve business results.
Clients include: Ben Milam Whiskey, Celis Brewery, Fall Creek Vineyards, Fast Eddie’s Billiards, Little Woodrow’s, Mighty Swell Sparkling Cocktails, Pedernales Brewing Co., Pedernales Cellars, Ski Shores Café, Ron Yates Winery, Somms Under Fire, Spicewood Vineyards, Stone House Vineyards, Tequila 512, Texas Wine Journal, Treaty Oak Distilling, Uncle Billy’s Brewery & Smokehouse, and Wedding Oak Winery.