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Tenuta Luce Selects La Place De Bordeaux to Represent Asia, Middle East & Africa Markets


Tenuta Luce keeps company with some of the great wineries of the world through prestigious La Place de Bordeaux partnership

Montalcino, Italy, March 19, 2019Tenuta Luce, a leading wine producer in Tuscany’s Montalcino region, announced today that they will now be represented by 11 négociants from La Place de Bordeaux in Asia (except Japan), the Middle East and Africa. Tenuta Luce will be one of the distinguished wine estates, outside of Bordeaux, to be sold through this highly qualified and prestigious system. In all other markets, Tenuta Luce will continue to be distributed exclusively through current importers.

CEO Giovanni Geddes stated, “We are very excited and honored to begin this partnership with La Place de Bordeaux, as we feel it will enable us to continue building upon Luce’s growing reputation. Through our combined efforts and market knowledge, we will build Tenuta Luce to a new level.”

Tenuta Luce will be represented by 11 négociants including: Ballande et Meneret, Barriere, CVBG, Crus et Domaines de France, Diva, Duclot, Joanne, Roland Coiffe, Twins, Ld. Vins, and Veyret Latour.

Geddes continues, “Over the past 25 years Luce’s reputation has grown exponentially throughout the world, with strong recognition and demand, substantially increasing the brand value. The decision to change our distribution model in Asia, the Middle East and Africa is consistent with our strategy to position Tenuta Luce among the great wine estates of the world, and we are confident this partnership will allow us to successfully meet this goal.”

About La Place de Bordeaux

La Place de Bordeaux is a highly regarded group of several hundred wine merchants known as the négociants of Bordeaux representing some of the world’s most renowned wineries.

About Tenuta Luce – www.lucedellavite.com

Tenuta Luce is committed to producing unique wines, expressing the distinctive qualities of the terroir in Montalcino. Established in 1995, its flagship wine, Luce, quickly achieved its strong, iconic identity to become one of the most renowned wines of Tuscany. Located just southwest of the medieval town of Montalcino, Tenuta Luce covers 474 acres of land, 74 of which are vineyards. Under the direction of enologist, Stefano Ruini, Tenuta Luce produces four key offerings: Luce, Lucente, Luce Brunello and Lux Vitis. 



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