Home Industry News Releases Registration for Inaugural 3-Tier Wine Symposium Open

Registration for Inaugural 3-Tier Wine Symposium Open


New Conference Focused Exclusively on Wholesale Channel

Healdsburg, CA, January 24, 2019 – Wine Industry Network (WIN) announced today that registration is now open for the new 3-Tier Wine Symposium, a one-day educational conference focused exclusively on the wholesale channel. The symposium will be held on May 22nd from 8:00 a.m. – 4:30 p.m. at the Vintners Inn in Santa Rosa, CA and tickets for the event are limited.

The symposium will feature a full day of presentations that will include experts from all facets of the three-tier system who will provide new insights into the opportunities that the wholesale channel presents. The conference is specifically designed for winery owners, executives, and sales & marketing professionals who are interested in learning more about the complicated, but necessary, world of distributor relations and the wholesale channel. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability.

Some of the topics for the day will include:

  • The Evolution of the Wholesale Channel; Innovation Driven by Demand
  • Understanding the Distributor Mindset; Finding the Right Partners
  • Win-Win Distributor Negotiations; Profitability & Pricing Strategies
  • New Product Launch: Expanding Your Market
  • Innovative Incentive Programs
  • Changing the Nature of Market Visits
  • Planning for the Future; Success is not an Accident

“The wholesale channel, and 3-tier system in general, is a major pain point for just about every small to midsize winery that wants to grow their brand beyond the tasting room, and there are no easy answers,” says George Christie, President of Wine Industry Network. “The reality is that success takes a lot more than good wine at a good price and a market visit once or twice a year. It requires a very strategic approach and an excellent understanding of how your distributor partners think and work, but if done correctly, there are still tremendous opportunities. This event will feature experts with years of experience to help demystify this channel and attendees will leave better prepared for success for the upcoming sales season,” adds Christie.

The day will include a beautiful wine county buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number of exhibitors who are interested in showcasing products and services specifically relevant to wineries looking for information about improving their distribution opportunities. For more information about attending, speaking, or exhibiting, please visit: www.3tierwine.com or email [email protected] .

About Wine Industry Network (WIN):

Wine Industry Network (WIN) (wineindustrynetwork.com), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces two annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo) (wineindustryexpo.com), and the Wine & Weed Symposium (wine-weed.com); the online daily news publication, Wine Industry Advisor (wineindustryadvisor.com); an online employment resource, WIN Jobs (wineindustry.jobs); and THE North American Wine Industry Database, Wine Industry Data (WIN Data) (wineindustrydata.com).

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