Home Wine Business Editorial E Column What You See May Not Be What You Get

What You See May Not Be What You Get


E Column

I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn.

I have a rule about connecting on social media. I never connect with anyone on any site until I have checked his/her profile. The interesting thing, when I checked this profile, the woman said she had been working for a company (local to me in California) since 2017. I am closely associated with this company and know all their employees. I had never heard of her. So I gave the company a call. They had also received connection requests from the same person but no one had heard of her either.

The company had called and emailed LinkedIn and had been told that there was nothing that LinkedIn could do about that. I got a confirmation on that from Kerry Rego, a consultant on social media. She agreed that there is nothing that can be done through LinkedIn, although suggested that I send them an email anyway. Perhaps if they get enough complaints they will consider a change in policy.

Kerry did suggest that if companies are hiring and use social media to check on positions an applicant has held in the past, they call the companies listed to make sure that the information is accurate.

I further checked the name and location of the woman who (supposedly) contacted me and could not find any information on her at all on the internet, except for a Facebook page that has extremely limited information and no followers. So my guess is, she does not exist.

It may be nothing important but it has made me more carefully scrutinize the things that people say on social media pages as it seems that you can put anything on those pages without being responsible for it being accurate. In which case I am thinking about adding to my social media pages that I have an IQ that is 10 points higher than Albert Einstein’s (no really).

A tip of the glass from me to you.

Elizabeth SlaterE Column
by Elizabeth “E” Slater, In Short Direct Marketing

A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.

Follow E on twitter @esavant and facebook.



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