Aggregated data from eCommerce customers and independent retailers gives beverage alcohol industry unprecedented intelligence on emerging trends, local pricing, inventory and promotions
BOSTON, MA, JULY 27, 2017 – Drizly, the nation’s largest online alcohol marketplace, today launched the Drizly Data Distillery, a new hub offering industry-first aggregated eCommerce data compiled from transactions facilitated by Drizly’s platform over the past four years, plus relevant insights and analysis to better inform strategy and marketing decision-making. Until now, granular data from eCommerce consumers and independent retailers on pricing, inventory and product movement has been obscured from view, forcing suppliers to rely on anecdotal evidence, or numerous and costly hours spent checking store-by-store.
Drizly Data Distillery reflects data on millions of orders in 70 cities across the U.S. For the first time, suppliers from multi-category international brands to bootstrapping craft breweries will have access to raw data and aggregated findings to better assess the effectiveness of their promotional campaigns, and see precisely what their products are selling for, neighborhood by neighborhood. Shelf price data will be provided at no cost to companies with verifiable ties to the beverage alcohol industry.
“Drizly not only brings us closer to the consumer point of purchase than ever before, it also opens up a rich trove of data that helps us understand our fans in a way we never have before,” says Nicole Portwood, VP Brand Marketing at Tito’s Handmade Vodka. “Through our partnership, we’ve discovered new and exciting opportunities in both sales and marketing. Unlike some other research products, the Drizly offering is highly actionable and has led to some first-of-its-kind programming for our brand.”
Drizly, available in more than 70 cities across the U.S. and Canada, is a one-stop shop for beer, wine, and spirits (and even a range of popular soft drinks, juices, ice and other mixers), allowing consumers to arrange fast on-demand or scheduled delivery or in-store pickup through their favorite local liquor store. The Drizly mobile app and website offer deep wells of information, packed with cocktail recipes, pro tips, popular adult beverage trends, and advice from The Drizly Top Shelf Bloggers: best-in-class local experts on alcohol, entertaining and lifestyle.
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About Drizly
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery, in-store pickup, or intrastate shipping, customers can easily browse and order their favorites from the Drizly website or mobile app. By partnering with the best retail stores in over 70 cities in North America, Drizly provides consumers a rich e-commerce experience that offers unrivaled selection, competitive pricing, and personalized content to users of legal drinking age. Drizly operates across the United States and Canada, from Austin to Boston, Calgary to Tampa, New York City to Denver (and beyond). Backed by world-class institutional investors, the company has raised $35 million to date.
