More than 1,500 attendees including 240 farmworkers
NAPA, CA (November 17, 2014) – ROOTSTOCK —a full day of high-level, provocative seminars and industry experts, wine trials and tastings, and exhibits—debuted November 13 as an unqualified success, with all programs sold out. More than 1,500 top quality grape growers, vineyard and winery owners, winemakers and enologists from around the world packed the Napa Expo Fairgrounds for this revolutionary conference. Exit surveys revealed that 50% of seminar attendees were winery owners or winemakers and 85% said they learned something they are highly likely to implement in their operations.
Presented by the Napa Valley Grapegrowers (NVG), the highly anticipated Concept Bar was a highlight of this inaugural one-day summit. The Bar showcased innovative, progressive ideas, methods and technologies in viticulture and enology, including VineView drones and Yamaha RPX specialty aircraft; Dri-water, a potable water in solid form; BioChar, a specialized charcoal used as a soil amendment; Diemme MicroFlex, a direct flow filtration process; Invisible Sentinel Veriflow testing, and more.
The conference featured seminars and wine trials focusing on isolating wild yeast from an estate vineyard, mastering balance and vineyard expression through the acidic and phenolic makeup of wine, cooper trials, clonal comparisons, and other topics. Sessions were presented by industry experts synonymous with top quality grape growing and winemaking including Napa Valley pioneer Warren Winiarski, Opus One winemaker Michael Silacci, 2014 Napa Valley Grower of the Year and Harlan Estate vineyard manager Mary Maher, and many others.
Attendees also had exclusive access to an exhibition featuring more than 100 of the industry’s highest quality viticulture and enology companies. In conjunction with ROOTSTOCK, 240 farmworkers attended Farmworker Foundation’s Leadership & Viticultural Best Practices Education Program, presented in Spanish on November 12 and 13.
For more information about ROOTSTOCK, visit www.rootstocknapa.com. The USDA Risk Management Education Partnerships Program Grant partially underwrote the ROOTSTOCK seminar.
About Napa Valley Grapegrowers
NVG is a non-profit trade organization that has played a vital role in strengthening Napa Valley’s reputation as a world-class viticultural region for nearly 40 years. Its mission is to preserve and promote Napa Valley’s world-class vineyards. NVG represents over 690 Napa County grapegrowers and associated businesses. The mission of the NVG Farmworker Foundation is to support and enrich the lives of Napa County vineyard workers and their families by providing worker-requested educational opportunities, advanced training programs, and promoting a safe and healthy work environment.
For more information, visit www.napagrowers.org.