Subscribe to the Afternoon Brief
Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion
The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price to optimize profit…
More Americans turning to wine, says Wine Intelligence
More Americans than ever are drinking wine on a regular basis, with those consuming wine at least once a month having increased by 40% to 91 million in the past five years…
How Wine Fraud is Destroying the Rare Wine Business
Rudy Kurniawan was ordered to a decade behind bars and to pay fines and restitution totaling over $48 million in connection with his wine dealings. A judge and jury had decided that while justice might be blind, it would not fail to recognize wine fakes…
California weather outlook still dry, but surprises may loom
Forecasters still maintain that any El Nino that develops in California this winter will be weak, but a series of storms this week have suggested that occasional, pleasant surprises could be in store for the state…
Researchers pinpoint mechanism for aroma formation in wine
Supervisors OK winery on Sonoma Mountain Road
Napa supervisors could delay Yountville Hill Winery hearing
Expansion of Allowable Label Revisions by TTB Helps Alcohol Industry
The influence of the multisensory environment on the wine drinking experience
‘Grapes of Wrath’: Stomping out grape disease one vineyard at a time
Treasury Wine, Refocusing Penfolds on the U.S., Unveils Latest Vintage of Grange in New York
How 2014 Went from Potential Disaster to Potential Cool-Climate Classic in New York
Bordeaux launches ad campaign to stem fall in exports
WIN Sponsors VESTA Wine Sensory Evaluation Workshop
AstraPouch announces short-run printing of full-color pouches
Winesecrets Launches a mobile wine tank service
A Digital Marketing Agency for the Booming Craft Beverage Industry
The Sonoma State University Wine Business Institute Partners with Domaine Chandon
Ciatti Global Wine Market Update – October, 2014
2014 – 2015 Silicon Valley Bank Annual Wine Conditions Survey
ShipCompliant spearheads Oct. 16 conference on three-tier regulations and technology
Paragon Label Purchases a New HP Indigo Digital Press
Wine Tourism Conference Keynote to Address the “New Culture” of Wine
Plumbline Studios, Co-Producing Charitable Event for Halloween in Napa
Entwine Launches 100 Percent Consumer Guarantee Program with Nomacorc
SolarCraft Completes Solar Power Installation for Congregation Shomrei Torah
Champagne Cocktail & Meet the Winemaker Event at Rack & Riddle!
