Home Industry News Releases Cava Discovery Week Moves to Summer 2024 for Fifth Edition: June 7-16

Cava Discovery Week Moves to Summer 2024 for Fifth Edition: June 7-16

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10-day celebration expands to restaurants and retailers across New York, Washington, D.C. and Pennsylvania, toasting to the versatility and uncompromising high quality of Cava.

New York, May 23, 2024This June, Cava Discovery Week returns bigger and better than ever for its fifth edition, expanding beyond New York City to include Washington, D.C. and Pennsylvania due to popular demand among trade and consumers alike. From June 7-16, restaurants, bars, and retailers will kick off the summer season with an unparalleled celebration of Cava, featuring special events, exclusive offerings and food pairings to highlight the quality and versatility of Spain’s signature sparkling wine.

Building on its success over the last four years, this year’s Cava Discovery Week is set to be the largest yet, bringing together long-standing partners who have participated year after year and exciting new venues to educate wine enthusiasts about this traditional method sparkling wine, with special focus on the highest quality category: Cava de Guarda Superior with minimum 18 months aging in bottle.

Over 30 locations will promote their Cava listings through tasting flights, specialty Cava cocktails, food and Cava pairings, innovative in-person events, and more. This year’s list of partners includes a diverse mix of cuisines and concepts, including: 

In addition to the unique promotions curated by each participating partner, Cava Discovery Week will feature a robust program of industry- and consumer-facing events: 

  • Cava Takeover, The Lodge at Woodloch (Hawley, Pennsylvania) – Friday, June 7-Sunday, June 9. Cava Discovery Week returns to this award-winning resort and spa for a comprehensive Cava experience, led by Sara Jimenez. Activities include Fireside Sips, a Cava Farm Dinner, and Cocktails in the Garden, exclusively available to Woodloch guests. For more information and to book, visit thelodgeatwoodloch.com
  • Cava Masterclass and Food Pairing Reception at Méli Wine and Mezze (Washington, D.C.) – Wednesday, June 12. A masterclass for trade and media, led by sommelier and beverage director Danya Degen. This immersive, two-part journey is designed to deepen guests’ understanding and appreciation of Spain’s iconic sparkling wine and the latest developments in the region. Seats are limited; qualified trade and media may request an invitation by completing this form
  • Cava Crawl (NYC) – Thursday, June 13. A walking tour with stops at three partner restaurants in Brooklyn, offering tastes from the various Cava categories and fun Cava cocktails, accompanied by tailored food pairings. Certified Cava Educator Sara Jimenez of Somm in the City will lead the group, offering an educational guided tour of the gastronomical world of Cava. Qualified industry professionals may request an invitation by email at: somminthecity@gmail.com

Why Cava? 

According to Sipsource Data from 2023, Cava has enjoyed significant growth in higher price tiers, signaling ongoing premiumization for the category. In June 2023, Cava on-premise sales were up 4% from year prior, while other traditional method sparkling categories declined. With an average alcohol of 11% and regulations requiring all Cava de Guarda Superior wines to be made from 100% organic grapes by 2025, Cava is well situated to respond to rising trends towards lower alcohol and consumer interest in sustainable products. Initiatives like Cava Discovery Week spotlight these compelling propositions during an opportune time for consumers to explore and enjoy Cava.

For more information about participating establishments, wineries, and events, visit: cava.wine/en/cava-discovery-week-usa. Follow what’s happening and join the conversation on social media using hashtag #cavaweek. 

Cava Discovery Week

Cava Discovery Week is an annual celebration aimed at promoting Cava, Spain’s signature sparkling wine, through various events and partnerships with top restaurants and retailers. Now in its fifth year, the event continues to spread the love of Cava to new cities and audiences.

D.O. Cava: commitment to origin, land and sustainability

With more than 70% of international sales, Cava is the Spanish D.O. with the highest exports. The Cava industry has over 38,000 hectares of vineyards and more than 6,200 winegrowers, and its 349 associated wineries are present in more than 100 countries. Cava, which pairs harmoniously with every type of gastronomy, is made using the traditional method, with a strict commitment to origin, land and sustainability.

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