Talent and the Tasting Room – Tackling the Staffing Dilemma

Webinar

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]

$95

DTC Sales Snap Track: The Host with the Most- Relationship Selling

Webinar

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

$65

DTC Sales Snap Track “The Host with the Most”- Relationship Selling

Webinar

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

$65

Talent and the Tasting Room: Tackling the Staffing Dilemma

Webinar

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]

$95

DTC Sales WebTrack: The 80/20 Rule; Building a High Touch DtC Client Strategy

Webinar

NEW! The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide […]

$95

DTC Sales Snap Track: “To Have and to Hold; Romancing Your Wine Club”

Webinar

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

$65

DTC Sales Snap Track “The Host with the Most”- Relationship Selling

Webinar

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

$65

DTC Snap Track “Make It Personal”- Connecting through Digital Marketing

Webinar

The total number of email accounts is expected to over 4.3B by the end of 2016. Email marketing has surpassed any other form of digital sales conversion method over advertising, social media or direct mail. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are […]

$65

DTC Sales WebTrack: The 80/20 Rule; Building a High Touch DtC Client Strategy

Webinar

NEW! The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide […]

$95

Talent and the Tasting Room: Tackling the Staffing Dilemma

Webinar

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]

$95

DTC Sales WebTrack: The 80/20 Rule; Building a High Touch DtC Client Strategy

Webinar

NEW! The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide […]

$95

DTC Snap Track “Make It Personal”- Connecting through Digital Marketing

Webinar

The total number of email accounts is expected to over 4.3B by the end of 2016. Email marketing has surpassed any other form of digital sales conversion method over advertising, social media or direct mail. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are […]

$65

DTC Sales Snap Track: “To Have and to Hold; Romancing Your Wine Club”

Webinar

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

$65

DTC Sales Snap Track “The Host with the Most”- Relationship Selling

Webinar

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

$65

Talent and the Tasting Room: Tackling the Staffing Dilemma

Webinar

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]

$95

DTC Snap Track “Make It Personal”- Connecting through Digital Marketing

Webinar

The total number of email accounts is expected to over 4.3B by the end of 2016. Email marketing has surpassed any other form of digital sales conversion method over advertising, social media or direct mail. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are […]

$65

DTC Sales Snap Track: “To Have and to Hold; Romancing Your Wine Club”

Webinar

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

$65

DTC Sales WebTrack: The 80/20 Rule; Building a High Touch DtC Client Strategy

Webinar

NEW! The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide […]

$95

Live Webinar: Tasting Room 101: Intro to the Winery Tasting Room

Webinar

If you are considering a tasting room or have recently opened your tasting room doors, this webinar is for you! Join Tammy as she discussed tasting room fundamentals… software, tasting experiences and fees, basic wine club structure, driving taster traffic and all other critical steps to building a strong tasting room foundation. Please join VingDirect […]

$89

LIVE Webinar: DTC Success: A Roadmap

Webinar

Whether you're just opening a tasting room or you've been focused on DTC for years, there are best practices, tips and tactics you can employ to be successful! In this 1 hour live webinar, we'll discuss the essentials for success in year 1, year 3 and year 5 (and beyond) of your DTC program. We'll […]

$89

Live Webinar: 2016 Direct to Consumer Trends & 2017 Forecasts

Webinar

Join the Vingettes as we look back at 2016 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, discusses 2016 key tasting room metrics and offers forecasts and suggestions for 2017. Audience: DTC Managers, General Managers, Owners Date:  Tuesday, December 13 Time: 9:00AM PT - 10:00AM PT Registration closes at […]

$29

Live Webinar: “Branding: The Foundation of your Direct to Consumer Business”

Webinar

Audience: DTC Managers, General Managers, Owners Registration closes at 8AM PT on Thursday, November 17 Your brand is the pillar of your winery. Brand message should flow through all your customer touch points such as Wine Club events, Tasting Room experiences, events, the website and more. Attend this webinar and: Better understand what a winery brand is Learn what […]

$89

Webinar #StopShopperSnubbing: the Secret to Label Selection Success

Webinar

NEW WEBINAR DATE DUE TO HURRICANE MATTHEW Register for #StopShopperSnubbing webinar on Wednesday, October 27th at 4:oopm Pacific By John Lawlor, CEO Label Analytics, LLC undated Oct. 12, 2016 At a recent wine marketing conference I was introduced to the marketing director at a very successful winery with dozens of brands selling in wine and grocery […]

Live Webinar: Leveraging the Press – Utilizing Media to Drive Traffic and Brand Awareness

Webinar

Nancy Bailey is the General Manager of the legendary Gary Farrell Winery. Nancy has helped many prestigious brands drive traffic and brand awareness through media outreach. Learn Nancy’s tips for building strong brands, and attracting and managing media. Audience: Owners, DTC Managers, General Managers, Marketing Managers Presenter: Nancy Bailey, General Manager of Gary Farrell Vineyards & […]

$89

Free Flow Wines’ First Ever Wine-On-Tap Sales Training

Webinar

You asked for more sales training and we listened! Join us for our first ever 'Wine-On-Tap Sales Training' webinar Friday, September 9th with Chairman & Co-Founder, Dan Donahoe.  Dan will cover the basics on how to effectively sell wine on tap, review draft equipment basics, potential market opportunities and a live Q&A.

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