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Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?
Massive Wine Fraud Sting Nets Prominent Canadian Industry Figures: Montréal police arrested 12 individuals, many in the wine industry, last month in what authorities are calling "one of the most [significant] tax-evasion schemes referring to alcohol contraband in Quebec."
Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion: The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price to optimize profit...
California's wine leaders adapting to drought and consumer shifts: California wine will hold its own in the global market despite shifts in consumer demographics, scarce water, and competition from imported wines, craft beers and cocktails, according to wine industry leaders surveyed by UC Davis..