Feb 4
Afternoon Brief, February 4
Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner...
Brief Screen Shot
Afternoon Brief, December 16
Counterfeit Claims Spark Defamation Action: Wine experts are embroiled in a defamation lawsuit, in which the chairman of The Wine Institute of Las Vegas claims a San Francisco consultant accused him of...
Brief Screen Shot
Afternoon Brief: June 17
Fine Wine Market Grows 234% in 10 Years: A new report has revealed the increasing popularity of fine wine over the past decade, highlighting growth of 234%...
Brief Screen Shot
Afternoon Brief, June 3
Massive Wine Fraud Sting Nets Prominent Canadian Industry Figures: Montréal police arrested 12 individuals, many in the wine industry, last month in what authorities are calling "one of the most [significant]...
WIN-Advisor-Afternoon_Brief
Afternoon Brief: November 7
And the best wine retailer in America is?: In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer in U.S. is, and should distributor X and supplier...
WIN-Advisor-Afternoon_Brief
Afternoon Brief, October 15
Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion: The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are...
WIN-Advisor-Afternoon_Brief
Afternoon Brief, October 1
America's Thirst for Wine Insatiable, Despite Rise of Cocktails, Craft Beer: Wine industry executives are worried about the growing interest in craft beer and spirits from America's 20- and 30-somet...
WIN-Advisor-Afternoon_Brief
Afternoon Brief, September 22
California's wine leaders adapting to drought and consumer shifts: California wine will hold its own in the global market despite shifts in consumer demographics, scarce water, and competition from imported...
WIN-Advisor-Afternoon_Brief
Afternoon Brief, September 15
New technology tested as first wine grapes arrive: A new grape sorting system with the brains of a computer is giving Columbia Crest red winemaker Laura Sorge more control over the grapes that make it...