WIC Research
The New Natural Disaster Empathy Scale Suggests California Wine Industry Should Target Deliberate Tourists
A recent research study explores the tourism implications of natural disasters contextualized in the case of the 2017 California wildfires by examining the perceptions of wine tourists. It introduces a...
WIC Research
1st in the World Blind Taste Test: Wine from a Bottle vs. Wine from a Can
The 1st ever blind taste test comparing wine from a bottle and the IDENTICAL wine from a can was recently conducted by WICresearch.com, a leading wine-in-a-can marketing research and consulting company,...
WIC Research
Consumers Clearly Prefer Smaller Sizes of Wine-in-a-Can. Ask TTB to Allow 250ml Single-Size
Study Authors: Dr. Robert Williams Jr., from WICresearch.com; Dr. Helena Williams, and Matthew Bauman, from Texas Tech University Recent research by WICresearch.com which involved a survey of 1,700 respondents,...