Home Tags Webb Brand Consulting

Tag: Webb Brand Consulting

Pandemic Forces Change in Wineries’ Wholesale Strategy 

Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights into consumer and brand research and data...

3-Tier Wine Symposium: Actionable Insights to Distribution Success

The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder.  Many wineries have responded by focusing more energy and resources on direct-to-consumer programs, but for those that want to maintain their presence in the general market and/or grow their brand, working more effectively with their distributors is a must. Wine Industry Network (WIN) recently announced the launch of the 3-Tier Wine Symposium, a one-day conference focused on helping wine industry owners and executives navigate the complicated, but necessary, world of distributor relations.