Home Tags Webb Brand Consulting
Tag: Webb Brand Consulting
Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights into consumer and brand research and data...
The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder. Many wineries have responded by focusing more energy and resources on direct-to-consumer programs, but for those that want to maintain their presence in the general market and/or grow their brand, working more effectively with their distributors is a must. Wine Industry Network (WIN) recently announced the launch of the 3-Tier Wine Symposium, a one-day conference focused on helping wine industry owners and executives navigate the complicated, but necessary, world of distributor relations.