Tag: #WBC14
Afternoon Brief, August 4
Wine brand heritage doesn’t matter, Glossing the Rex Goliath effect:
The success of newer US wine brands such as Rex Goliath and Barefoot suggests a new generation places less value on provenance and heritage than on what the drinks say about them...
Afternoon Brief, July 21
Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel:
Wineries often forget that when they come off the pristine grounds of said winery to visit the market they are entering the lions den. Retailers are doing 1000 things at one time, and a winemaker visit or a winery visit does not stop the days activities...
