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To Whom It Will Concern- Connecting Through Email Marketing

The total number of email accounts exceeded 6.2B in 2018. Email marketing has surpassed any other form of digital media marketing with an average...

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

The 80/20 Rule – Increase DTC Sales with Your Top Client...

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

To Have and to Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers...

Afternoon Brief, May 10

Dry Red Wines' 'Big Tannins' Are Literally Bigger, Study Says: Even casual drinkers can usually identify a wine with big tannins. Tannins emphasize a wines dryness by tingling the side of your mouth or leaving an almost rough feeling on your tongue ...

The Digital Customer Journey- Make an Impact at Every Touchpoint

Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may...

The 80/20 Rule – Increase DTC Sales with Your Top Client...

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

Talent and the Tasting Room – Building a High Performance Sales...

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

To Have and to Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may...

To Have and to Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

The Digital Customer Journey- Make an Impact at Every Touchpoint

Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may...