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Afternoon Brief, May 10
Dry Red Wines' 'Big Tannins' Are Literally Bigger, Study Says: Even casual drinkers can usually identify a wine with big tannins. Tannins emphasize a wines dryness by tingling the side of your mouth or...
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Mystery Shoppers Visit Quintessa
Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted with 160 acres of Cabernet Sauvignon, Merlot, Cabernet Franc,...
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Mystery Shoppers Visit Nicholson Ranch
Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer Napa –Sonoma wine lovers access to several of California’s...
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Afternoon Brief, November 16
Wine Spectator Reveals Wine of the Year - Wine Spectator, the worlds leading authority on wine, today announced ...
2018-session1b
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
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Mystery Shoppers Visit Starmont Winery
Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either...
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Afternoon Brief, September 7
Why the Tasting Room Is Dead: Californias traditional tasting rooms are pivoting to more maker spaces, nature immersions and places for all-day casual hangs ...
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Mystery Shoppers Visit Alpha Omega
Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established...
VinQuest 2018 Hero 920
Top 10 DTC Sales Growth Practices
Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer...
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Mystery Shoppers Visit Priest Ranch Wines
Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley. The Priest Ranch label was inspired by...