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Afternoon Brief, May 10

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Dry Red Wines' 'Big Tannins' Are Literally Bigger, Study Says: Even casual drinkers can usually identify a wine with big tannins. Tannins emphasize a wines dryness by tingling the side of your mouth or leaving an almost rough feeling on your tongue ...

Mystery Shoppers Visit Quintessa

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Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted...

Mystery Shoppers Visit Nicholson Ranch

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Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer...

Afternoon Brief, November 16

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Wine Spectator Reveals Wine of the Year - Wine Spectator, the worlds leading authority on wine, today announced ...

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

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It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

Mystery Shoppers Visit Starmont Winery

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Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries....

Afternoon Brief, September 7

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Why the Tasting Room Is Dead: Californias traditional tasting rooms are pivoting to more maker spaces, nature immersions and places for all-day casual hangs ...

Mystery Shoppers Visit Alpha Omega

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Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through...

Top 10 DTC Sales Growth Practices

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Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

Mystery Shoppers Visit Priest Ranch Wines

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Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same...

Mystery Shoppers Visit Frank Family Vineyards

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Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy...

Mystery Shoppers Visit ZD Wines

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ZD Wines is located on the Silverado Trail toward the North end of Rutherford, its entrance is marked by a boulder showcasing their logo....

Mystery Shoppers Visit Conn Creek Winery

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Conn Creek Winery is located on a strategic corner of the Silverado Trail and Conn Creek Road in St. Helena. Founded in 1973...

Mystery Shoppers Visit Pine Ridge Vineyards

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Pine Ridge Vineyards is located on a strategic stretch of the Napa Silverado Trail within the Stags Leap District. They are known for their...

Mystery Shoppers Visit Laird Family Estate

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Laird Family Estate is located on the south end of Rt. 29 in Napa Valley. The property, which houses a visitor center and crush...
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