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Afternoon Brief, May 10

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Dry Red Wines' 'Big Tannins' Are Literally Bigger, Study Says: Even casual drinkers can usually identify a wine with big tannins. Tannins emphasize a wines dryness by tingling the side of your mouth or leaving an almost rough feeling on your tongue ...

To Whom It Will Concern- Connecting Through Email Marketing

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The total number of email accounts exceeded 6.2B in 2018. Email marketing has surpassed any other form of digital media marketing with an average...

Talent and the Tasting Room- Building a High Performance Sales Culture

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Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

To Have and to Hold- Romancing Your Wine Club

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Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

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Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers...

The Digital Customer Journey- Make an Impact at Every Touchpoint

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Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may...

The 80/20 Rule – Increase DTC Sales with Your Top Client...

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In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

DTC Sales WebTrack: The Host with the Most- Relationship Selling

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In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...

Mystery Shoppers Visit Quintessa

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Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted...

Talent and the Tasting Room – Building a High Performance Sales...

0
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

Talent and the Tasting Room- Building a High Performance Sales Culture

0
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

To Have and to Hold- Romancing Your Wine Club

0
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

To Have and to Hold – Romancing Your Wine Club

0
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

0
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may...

The Digital Customer Journey- Make an Impact at Every Touchpoint

0
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may...
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