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Wine Business Monthly Names Thacher a ‘Hot Brand’ of 2020

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Lauded as a leader of Paso Robles’ new, gentler style of wine, the magazine cites the winery’s culture of experimentation and successful use of...

Afternoon Brief: October 8

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Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...

Thacher Winery Names Daniel Callan Assistant Winemaker

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Promoted from Cellar Master, Callan will continue working with Founder and Winemaker Sherman Thacher at the acclaimed family-run winery in Paso Robles. May 30, 2019...

Tony Quealy Named General Manager of Thacher Winery

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The first GM in Thacher’s 14-year history, Quealy brings his wealth of consumer and sales experience to the acclaimed boutique family-run winery. Dec. 5, 2018...

Harvest 2018 Comes to a Close in Paso Robles

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The 2018 vintage is looking to be a “seminal” year, say growers and winemakers. Nov. 14, 2018 (Paso Robles, Calif.) – Solterra Strategies, a boutique...

Harvest 2018 Begins in Paso Robles Wine Country

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Cooler temperatures and delayed grape picking could spell richer flavors for vintage 2018. Sept. 13, 2018 (Paso Robles, Calif.) – Solterra Strategies, a boutique public relations...

Afternoon Brief June 13

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Wine Brand Battles with Its Former Self: It's a cage match between wine heavyweights! In this corner, owned by the world's second-largest wine company, weighing in with tons of ripe fruit, The Prisoner...

Afternoon Brief June 6

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Sizzling Generosity Results in $14.3 Million Raised During Auction Napa Valley Weekend: The Napa Valley Vintners trade association announced that this year's Auction Napa Valley has raised $14.3 million for children's education and community health nonprofits during a weekend of feverish bidding and Latin-infused fun at the annual celebration of the best of America's leading wine region ...

Afternoon Brief May 26

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Experts: Smaller 2016 Crop May Increase ‘Buyer Fatigue’ from High Grape, Wine Prices: The consumers' thirst for better-quality wine continues to deepen, but the diminishing North Coast supply of grapes and wine may mean less of the growth in higher-end brands will be coming from the region, market experts told a gathering of industry professionals in Napa on May 25 ...