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Afternoon Brief: October 8

Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...

Thacher Winery Names Daniel Callan Assistant Winemaker

Promoted from Cellar Master, Callan will continue working with Founder and Winemaker Sherman Thacher at the acclaimed family-run winery in Paso Robles. May 30, 2019...

Tony Quealy Named General Manager of Thacher Winery

The first GM in Thacher’s 14-year history, Quealy brings his wealth of consumer and sales experience to the acclaimed boutique family-run winery. Dec. 5, 2018...

Harvest 2018 Comes to a Close in Paso Robles

The 2018 vintage is looking to be a “seminal” year, say growers and winemakers. Nov. 14, 2018 (Paso Robles, Calif.) – Solterra Strategies, a boutique...

Harvest 2018 Begins in Paso Robles Wine Country

Cooler temperatures and delayed grape picking could spell richer flavors for vintage 2018. Sept. 13, 2018 (Paso Robles, Calif.) – Solterra Strategies, a boutique public relations...

Afternoon Brief June 13

Wine Brand Battles with Its Former Self: It's a cage match between wine heavyweights! In this corner, owned by the world's second-largest wine company, weighing in with tons of ripe fruit, The Prisoner...

Afternoon Brief June 6

Sizzling Generosity Results in $14.3 Million Raised During Auction Napa Valley Weekend: The Napa Valley Vintners trade association announced that this year's Auction Napa Valley has raised $14.3 million for children's education and community health nonprofits during a weekend of feverish bidding and Latin-infused fun at the annual celebration of the best of America's leading wine region ...

Afternoon Brief May 26

Experts: Smaller 2016 Crop May Increase ‘Buyer Fatigue’ from High Grape, Wine Prices: The consumers' thirst for better-quality wine continues to deepen, but the diminishing North Coast supply of grapes and wine may mean less of the growth in higher-end brands will be coming from the region, market experts told a gathering of industry professionals in Napa on May 25 ...