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Tag: Ste. Michelle Wine Estates
Is BevMo! Engaging in a ‘Bait-And-Switch’ with Wine? Suit: A class-action suit has been filed that alleges BevMo! engaged in a bait-and-switch, displaying price signage for bottles with wine ratings for specific years that weren't the years for sale on the shelf...
Beer and Cider Marketers Understand Consumers Better Than Their Wine Counterparts: It was in the early ‘90s that the wine industry was falling all over itself in the horrified belief that it was going to lose an entire generation of “Xers”, who were not going to drink wine – ever