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Afternoon Brief, July 30

Phylloxera Breakthrough Brings Hope to Vineyards: A breakthrough study in Europe could open the door to an end to the curse of phylloxera...

Wine Business Institute Announces 2020 Scholarship Winners

Rohnert Park, CA – Wine Business Institute scholarship recipients were recently recognized at a virtual meeting with the WBI board of directors, donors, and...

Wine Business Institute Research Summit 2020: Insights and Resources for Navigating...

Virtual event sees an 81 percent increase in attendees from 2019 Sonoma County, California – On July 15th, executives from wineries throughout California, from Antica...

Afternoon Brief, July 13

Wine Dodges the Tariff Bullet: French luxury goods will face higher tariffs in a transatlantic trade spat, but wine has escaped - for now...

Wine Business Institute Research Summit July 15

Virtual research and education conference convenes wine professionals and academic scholars on navigating uncertainty  Sonoma County, California – Sonoma State University’s second annual Wine...

Afternoon Brief, July 2

Sunset International Wine Competition 2020 Announces Results: The results of the 2020 Sunset International Wine Competition are in, and Gracianna Wines, Russian River Valley, is celebrating a Best of Show win for their 2018 Gracianna Wines Reserve Pinot Noir, $76...

Afternoon Brief, June 30

Tony Terlato, a Giant in the U.S. Wine Industry, Dies at 86: From working in his dad's retail store to building a leading wine distribution and import firm to producing wines in four countries, Terlato focused on giving consumers quality...

Sonoma State University Launches Wine Bachelor’s Degree Transition Program for Fall...

Joint program offers wine production track and bachelor’s degree transition options for Sonoma State University and Santa Rosa Junior College students Rohnert Park, CA –...

New Book Reveals Surprising Data on Size of Luxury Wine Market

Written by: Sonoma State University professor, Dr. Liz Thach, MW and Peter Yeung Rohnert Park, CA – The Wine Business Institute in the School of...

Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

New Study Links Environmental Factors to Entrepreneurial Behavior in Both Large...

Findings reveal top strategies for managing economic and regulatory shifts Rohnert Park, CA – The Wine Business Institute in the School of Business and Economics...

Wine Business Institute Research Summit July 10

Industry Leaders to gather at Sonoma State University for inaugural research and education conference of wine professionals and academic scholars Sonoma County, California - The...

Afternoon Brief, July 5

Could Coca Cola Try to Buy Pernod Ricard’s Wine Brands?: Rumours started circulating around Pernod Ricards intention to sell its wine brands, which include Jacobs Creek, based out of the Barossa Valley, and other labels including Brancott Estate, Kenwood and Campo Viejo, earlier this year ...