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New Book Reveals Surprising Data on Size of Luxury Wine Market

Written by: Sonoma State University professor, Dr. Liz Thach, MW and Peter Yeung Rohnert Park, CA – The Wine Business Institute in the School of...

Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

New Study Links Environmental Factors to Entrepreneurial Behavior in Both Large...

Findings reveal top strategies for managing economic and regulatory shifts Rohnert Park, CA – The Wine Business Institute in the School of Business and Economics...

Wine Business Institute Research Summit July 10

Industry Leaders to gather at Sonoma State University for inaugural research and education conference of wine professionals and academic scholars Sonoma County, California - The...

Afternoon Brief, July 5

Could Coca Cola Try to Buy Pernod Ricard’s Wine Brands?: Rumours started circulating around Pernod Ricards intention to sell its wine brands, which include Jacobs Creek, based out of the Barossa Valley, and other labels including Brancott Estate, Kenwood and Campo Viejo, earlier this year ...