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Exploring Service Quality and Customer Loyalty: New Study Highlights Key Factors for Small Family Wineries
October 10, 2024 – ROHNERT PARK, Calif. — A new study by an international trio of university researchers sheds light on how service quality and wine involvement affect customer loyalty at small...
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Nowak Named Interim Executive Director of SSU’s Wine Business Institute
October 1, 2024 / Rohnert Park, Calif. – Sonoma State University is pleased to announce the appointment of Dr. Linda Nowak as Interim Executive Director of the Wine Business Institute (WBI). Nowak, a distinguished...