Tag: Scott Stanchak

Loss of Sales, Result of Wine Industry’s Failure to Meet Mobile Challenge: Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director, Mobile Marketing Strategy, at The New York Times, thinks not...

Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director, Mobile Marketing Strategy, at The New York Times, thinks not.

Millennials on How Their Generation Engages with Wine: The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers...