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30+ Wineries in the Santa Cruz Mountains to Participate in 25th...

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Attendees can enjoy wine tasting experiences at up to four wineries per day on May 22 and 23 APTOS, Calif. (April, 1, 2021)---Santa Cruz Mountain...

Santa Cruz Mountains’ Wineries Collaborate to Offer Limited-Production Wine Series

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Curated by the Wines of the Santa Cruz Mountains, the “Mountain Collection” offers eight custom packages, along with a build-your-own option; proceeds will benefit...

The Santa Cruz Mountains AVA Launches Regional Brand

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June 24, 2020 (APTOS, Calif.)––The Santa Cruz Mountains winegrowers association has launched a brand campaign to promote the region as one of California’s premier...

Afternoon Brief, March 18

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Wineries Get Creative to Reach Customers During Pandemic: As the mandate came down in California and other states to close tasting rooms as part of the prevention of the spread of the Coronavirus through gatherings, wineries were forced to pivot from normal operations to both creative ways of selling wine, but also engaging with their current customer base and figuring how employees would survive...

Winery Tasting Rooms Closed in the Santa Cruz Mountains Ava

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Public health orders allow essential winery operations to continue; The winery association directs patrons to contact individual wineries for details surrounding their operations and...

A Rare Collection of Limited-Release Wines from the Santa Cruz Mountains...

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The “Mountain Collection” features the top three cabernet sauvignons, pinot noirs and chardonnays from the world-renowned wine region as selected by Master Sommelier David...

Santa Cruz Mountains Winegrowers Education Foundation Hosts Fifth Annual Silicon Valley...

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APTOS, Calif. (April 24, 2019)--On Saturday, May 18, 2019, the Santa Cruz Mountains Winegrowers Education Foundation (SCMWEF) hosts the fifth annual Silicon Valley Wine...

Afternoon Brief, April 23

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Gallo’s Acquisition Strategy Is Gift That Keeps on Giving for Premium Wine: The premium branded wine market can do with all the help it can get which is what makes E&J Gallos acquisition strategy potentially so important, not just for itself, but for the overall wine industry ...

Top Wines from the Santa Cruz Mountains to Be Featured at...

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The Event Benefits the Silicon Valley Education Foundation APTOS, Calif. (March 14, 2019)—The wineries of the Santa Cruz Mountains are showcasing their wines at the...

Celebrate Harvest in the Santa Cruz Mountains

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APTOS, Calif.  (June 14, 2018)–On August 19, the Santa Cruz Mountains Winegrowers Association (SCMWA) will host an evening under the stars at Deer Park...

The Santa Cruz Mountains AVA Garners Royal Recognition and Industry Acclaim

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The Under-the-Radar California Wine Region is in the Spotlight Due to a Surprise Inclusion in the Royal Nuptials and Accolades from a Top Critic APTOS, Calif....

Fourth Annual Silicon Valley Wine Auction Raises Over $1,000,000 to Benefit...

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This Year’s Events Saw More Than 1,000 Attendees at a Live Auction Dinner and Grand Tasting APTOS, Calif.  (May 24, 2018)---The fourth annual Silicon Valley...

Santa Cruz Mountains Winegrowers Association Engages McCue Communications

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APTOS, Calif.  (April 20, 2018)---Santa Cruz Mountain Winegrowers Association has retained the support of public relations firm McCue Communications to increase awareness of the...

4th Silicon Valley Wine Auction Grand Tasting Tickets Available Now

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Auction Proceeds Will Benefit Children in Our Community SILICON VALLEY, CA. (April 16, 2018) – The Santa Cruz Mountain Winegrowers Education Foundation (SCMWEF) is pleased to...

Santa Cruz Mountains AVA 2018/2019 Wine Cruises

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March 20, 2018, SANTA CRUZ, CA - The Santa Cruz Mountains Winegrowers Association (SCMWA) announces 2 upcoming winemaker cruises in Europe in collaboration with...