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Paso Robles Wine Country Announces Virtual Auction Giving Access to One-of-a-Kind...

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Over 25 Unique Lots Help to Fund Local High School Scholarships March 29, 2021 (Paso Robles, CA) – The Paso Robles Wine Country Alliance (PRWCA)...

Afternoon Brief, February 25th

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Covid's Impact on Wine Tasting: Covid has had a huge impact on how we buy wine, but also on how we enjoy it...

Vintage Paso: Zinfandel Weekend Returns March 19 – 21, 2021

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Themed Weekend Features Individual Experiences at Over 100 Paso Robles Wineries February 25, 2020 (Paso Robles, CA) – Paso Robles Wine Country will once again...

Afternoon Brief, January 12th

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Constellation Brands Completes Series of Transactions to Premiumize Portfolio with Sale of Paul Masson Grande Amber Brandy to Sazerac: Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has closed its sale of the Paul Masson Grande Amber Brandy brand, related inventory, and interests in certain contracts to Sazerac for approximately $265 million, subject to certain post-closing adjustments...

The Beckett Family Named the 2020 Paso Robles Wine Industry Persons...

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2021 Paso Robles Wine Country Alliance Board of Directors Installed JANUARY 12, 2021 (Paso Robles, CA) Announced today, the Beckett Family, founders and owners of...

Afternoon Brief, November 25

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Supreme Court Opens Another Case of Wine: It looks like the thorny subject of interstate shipping is heading back to the US Supreme Court...

Afternoon Brief, November 23

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Enterprise Level Automation and AI Marketing Tools Made Accessible to Wineries: Debuting at the WIN Expo in December 2019, PreferencePro by VinterActive made a serious splash and quickly signed up several wineries for this breakthrough email marketing software...

2020 Paso Robles Wine Vintage Set to Be Most Memorable on Record

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Minimal Impact from Smoke and Heat Spikes During the Historic Wildfire Season PASO ROBLES, CALIFORNIA – November 20, 2020 – The Paso Robles Wine Country...

Afternoon Brief, October 14

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Family Wine Company Acquires BNA Wine Group’s Portfolio of Wines: Miller Family Wine Company, a division of the industry-leading Thornhill Companies, is pleased to announce their recent acquisition of BNA Wine Group’s portfolio of wines, including the popular Butternut brand...

The 2020 San Luis Obispo County Wine Industry Awards Announced

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The California Mid-State Fair to Host Online Awards Presentation on Friday, October 16 PASO ROBLES, CA (October 12, 2020) – The San Luis Obispo County...

Afternoon Brief, August 5

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Restaurant Failures in 2020 and Beyond Hurts Wine: Yelp research showed that 17% of all businesses that closed in March 2020 were restaurants; since then, more than half the restaurants have closed permanently...

Must! Charities and Paso Robles Wine Country Alliance Partner to Invest...

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Organizations working with ECHO on New Homeless Prevention Program. August 5, 2020 (Templeton, CA) – Must! Charities and the Paso Robles Wine Country Alliance announced...

Afternoon Brief, June 24

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The Evolution of Premium Canned Wine: How a growing number of boutique, sustainably-minded wine producers are carving an upscale niche in the canned category...

Paso Robles Wine Country Welcomes Back Guests Through Video and Launches...

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The New 2020/2021 Official Visitor’s Guide & Map and Downtown City Park Dining Unveiled Paso Robles, CA (June 24, 2020) – The Paso Robles...

Afternoon Brief, June 5

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More Drinkers Cut Than Increase Alcohol in Lockdown, Survey Says: People missing out on drinking in restaurants and bars during coronavirus lockdowns are not entirely making up for it by pouring more at home, a survey of nine countries conducted on behalf of beer, wine and spirits companies showed...